Television

ESS introduces animated characters for TVS Cup

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/05/Untitled-1_5.jpg?itok=57uJ4EiI

MUMBAI: Looks as if the competition is trying to emulate MAX's successful "cricketainment" formula. If MAX had one animated tiger character doing its thing, ESPN Star Sports is going a step further. In fact four steps further.

As the action begins at the Bangabandhu National Stadium in Dhaka on 11 April, when the first match of the TVS Cup 2003 will be played, television viewers across the country will get to meet four new faces on ESS.

ESS will be unveiling these characters during the tournament featuring India, South Africa and Bangladesh.

ESS has created Anda Bhai, Gilli Swamy, Yogi and Runjeet Singh - four animated characters that will pop up on the screen in tune with the on-field action, as the the live action unfolds on Star Sports, a company release says.

Ray Hume, director, cricket production for ESS was quoted as saying: "These four animated characters embody the spirit of the quintessential cricket fan passionate with a capital 'P', as they laugh and cry with the viewers through each match!"

Anda Bhai sneaks out sheepishly when a batsman goes out for a duck; Gilli Swamy gleefully uproots the stumps whenever a batsman is clean bowled; sunshade-sporting Yogi rules as the 'other' third umpire; and Runjeet Singh, the most enthusiastic of the lot does two special jigs for ace batsmen "to celebrate their centuries and half-centuries," explains Hume.

It looks as if the characters have been created to strike a chord with viewers with different psychographic and demographic profiles. Perfetti India have signed on as sponsors for these characters with ESS for their brands Chlormint, Center Shock and Alpenliebe Lollipop.

The release mentions the following attributes of the animated characters:

Anda Bhai is a cricket-loving duck with a problem - he just can't score! Anda Bhai hails from Hyderabad, and loves biryani (rice preparation) besides cricket. On the field he has an unenviable record. He has consistently never ever scored.

Gilli Swamy, another cricket fan with a special love - he just loves wickets! A resident of Kochi, he enjoys appams and stew.

Yogi - the 'other' third umpire from Patna! This astrologer, who hides behind sun glasses, is ever ready to come to the umpire's aid when tricky decisions have to be announced. When not watching cricket this sweet tooth can be found gorging on jalebis and rabri at the local markets.

Runjeet Singh is a cricket fan with a special talent - he just loves runs and breaks into bhangra whenever the batsman scores a 50 or a 100. A resident of Jallandhar, Punjab, he loves colourful clothes (he has a special costume for cricket matches) enjoys his tandoori chicken besides big scores on the board. He has worked out two separate routines to celebrate the real big ones - 50s and 100s, and he does them both in great style.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/DD-800x800.jpg?itok=qSZkhnNA
58% watched DD English news as per 4-wk average, pubcasters' overhaul under way

MUMBAI: Even as the new Prasar Bharati CEO Shashi Vempati plans pubcasters' overhaul, Doordarshan News has reportedly beaten all private English channels, according to BARC data. Screams by star news anchors notwithstanding, English news channels hardly reach around four million in a population of...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/26/agarwal.jpg?itok=IE4iFPUe
Gaana acted on users' desire to share, says COO Prashan Agarwal

Listening to Gaana is no longer a solitary pursuit, limited to one’s headphones, car or room… with Gaana Social, users can share their music with anyone, anywhere, anytime - spreading the joy that only music can bring.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/FIFA-Story.jpg?itok=-v_bg075
U-20 & U-17 FIFA '19 bidding for host launched, Sony to telecast U-17 in seven countries

Broadcasters, OTT/VoD platforms and digital companies are looking forward to entertaining and engaging viewers by providing the best adrenalin. Sports lately is the genre which is in vogue. Leading broadcast and streaming companies are seeking out avenues and sporting event opportunities to keep...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Brooks_Meek-Anthony_Moore.jpg?itok=5ynTynEr
India among prospects to train at NBA Academy

MUMBAI: The National Basketball Association (NBA) and Basketball Australia (BA) has announced the official opening of The NBA Global Academy, an elite basketball training center at BA’s Centre of Excellence at the Australian Institute of Sport in Canberra. The NBA Global Academy will serve as the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Prannoy_Roy-Radhika_Roy.jpg?itok=U3wkYBz0
NDTV resolutions confirm re-appointment of Roys & sale of subsidiaries

MUMBAI: NDTV, in a communique to the secretary, BSE Limited, and assistant VP, Listing Department, National Stock Exchange of India, signed by the company secretary Navneet Raghuvanshi, confirmed that four special resolutions as mentioned in the Postal Ballot Notice dated 11 May, 2017, have been...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Carlos-Amoros.jpg?itok=nKVSW3ay
Tripleplay to provide Atlético de Madrid stadium tech solution

MUMBAI: Tripleplay, a leader in the development of Digital Signage, IPTV and Video Streaming Solutions, has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000 capacity, Wanda Metropolitano Stadium in Madrid this July.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/ntony_0.jpg?itok=s8hztsgm
Roy C. Anthony joins Ventuz Technology as VP - creative development & ops

Roy C. Anthony, a leading figure in the digital creative world, has joined Ventuz Technology AG. For over 20 years, Roy has been a force of innovation in fields ranging from VR, film, event and staging environments. Pushing boundaries in large scale interactive immersive display technologies, he...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/zee.jpg?itok=em5ZBwe8
Zee Cafe targets 20-40-yr-olds with BBC First drama

MUMBAI: Zee’s English entertainment channel Zee Café has partnered with BBC Worldwide to bring award-winning premium British drama to its audience. Starting from 26 June, the channel will host BBC First content block with 11 new shows set to air every weeknight at 10pm time slot. The channel has an...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Dhimant%20Parekh.jpg?itok=7Qv1DKpo
HistoryTV18: #BossWomen to tell stories of Indian women

NEW DELHI: #BossWomen, a weekly video series showcasing the stories of extraordinary Indian women, has commenced telecast on HistoryTV18. The programme is part of a first-of-its-kind digital collaboration with disruptive tech-media platfvorm The Better India. The first episode is on with the story...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories