Television

ESS introduces animated characters for TVS Cup

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/05/Untitled-1_5.jpg?itok=57uJ4EiI

MUMBAI: Looks as if the competition is trying to emulate MAX's successful "cricketainment" formula. If MAX had one animated tiger character doing its thing, ESPN Star Sports is going a step further. In fact four steps further.

As the action begins at the Bangabandhu National Stadium in Dhaka on 11 April, when the first match of the TVS Cup 2003 will be played, television viewers across the country will get to meet four new faces on ESS.

ESS will be unveiling these characters during the tournament featuring India, South Africa and Bangladesh.

ESS has created Anda Bhai, Gilli Swamy, Yogi and Runjeet Singh - four animated characters that will pop up on the screen in tune with the on-field action, as the the live action unfolds on Star Sports, a company release says.

Ray Hume, director, cricket production for ESS was quoted as saying: "These four animated characters embody the spirit of the quintessential cricket fan passionate with a capital 'P', as they laugh and cry with the viewers through each match!"

Anda Bhai sneaks out sheepishly when a batsman goes out for a duck; Gilli Swamy gleefully uproots the stumps whenever a batsman is clean bowled; sunshade-sporting Yogi rules as the 'other' third umpire; and Runjeet Singh, the most enthusiastic of the lot does two special jigs for ace batsmen "to celebrate their centuries and half-centuries," explains Hume.

It looks as if the characters have been created to strike a chord with viewers with different psychographic and demographic profiles. Perfetti India have signed on as sponsors for these characters with ESS for their brands Chlormint, Center Shock and Alpenliebe Lollipop.

The release mentions the following attributes of the animated characters:

Anda Bhai is a cricket-loving duck with a problem - he just can't score! Anda Bhai hails from Hyderabad, and loves biryani (rice preparation) besides cricket. On the field he has an unenviable record. He has consistently never ever scored.

Gilli Swamy, another cricket fan with a special love - he just loves wickets! A resident of Kochi, he enjoys appams and stew.

Yogi - the 'other' third umpire from Patna! This astrologer, who hides behind sun glasses, is ever ready to come to the umpire's aid when tricky decisions have to be announced. When not watching cricket this sweet tooth can be found gorging on jalebis and rabri at the local markets.

Runjeet Singh is a cricket fan with a special talent - he just loves runs and breaks into bhangra whenever the batsman scores a 50 or a 100. A resident of Jallandhar, Punjab, he loves colourful clothes (he has a special costume for cricket matches) enjoys his tandoori chicken besides big scores on the board. He has worked out two separate routines to celebrate the real big ones - 50s and 100s, and he does them both in great style.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/go%20%281%29_1.jpg?itok=7-Er07kN
GoQuest Media to globally distribute Cinema Vision content

GoQuest Media Ventures, a distributor of international content to television channels and digital platforms, has joined hands with Cinema Vision India (CVI) promoted by Siddharth Kak to facilitate distribution of content globally.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/kabbdi%20%281%29.jpg?itok=BcYw-qV-
Pro Kabaddi: Mashal Sports invites tenders to own & manage new team

Mashal Sports, in which Star Sports owns 74% stake, has, pursuant to the Invitation for Expression of Interest dated 29 March 29, has called for expressions of interest (“EOI”) to be submitted by eligible persons, fulfilling the criteria provided for in the Invitation, who wish to participate in a...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Arun-puri.jpg?itok=89_3x-2M
India Today Online is TVTN's wholly-owned subsidiary now

MUMBAI: India Today Online Private Limited (ITOPL) has now become a wholly-owned subsidiary of TV Today Network Ltd. India Today Online, on 28 March 2017, issued and allotted 1,99,20,000 equity shares of Rs. 10 each to Living Media India Limited (LMIL) which constitutes 21.01% of the paid-up share...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/FREEDISH-STB.jpg?itok=l__8ZZuS
FreeDish iCAS STB: Modern Comm, Velankani, BGM, KMTS & Millennium OEMs shortlisted

NEW DELHI: Five companies including two from Delhi have been shortlisted as original equipment manufacturers for set-top boxes for Doordarshan’s FreeDish on the Indian Conditional Addressable System (iCAS). This follows the opening of e-tenders on 9 December 2016 after which these OEMs were found...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/barck%20%281%29.jpg?itok=eWIvgkHj
BARC India formally sets up independent council to probe viewership malpractices complaints

BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Jim-Gianopulos.jpg?itok=N-QHfz2Z
Viacom names Gianopulos CEO of Paramount Pictures

MUMBAI: Viacom Inc. has announced the appointment of Jim Gianopulos as the chairman and chief executive officer of Paramount Pictures, effective 3 April, 2017. Gianopulos will report directly to Viacom president and CEO Bob Bakish.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/indo-vietnam.jpg?itok=rQDtgDJx
India, Vietnam agree on greater collaboration between pubcasters

NEW DELHI: Information and Broadcasting Minister M Venkaiah Naidu has said India would extend all possible support to promote exchange programmes between public broadcasters of the India and Vietnam in content creation, screening and distribution of films. During a meeting with a Vietnamese...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/DD-Kashir-V-naidu.jpg?itok=amiTS5gh
DD Kashir packaging agency tenders floated

NEW DELHI: Doordarshan has floated a tender for selecting an agency for channel packaging work for DD Kashir. The Description of task, e-tender submission format and procedure is provided in the Bid document available on the DD website and two e-tendering websites. The pre-bid meeting in this...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Times-Now-800x800.jpg?itok=Ckdthpen
Times Now will be globally 'regional', non-mirror HD by next quarter

MUMBAI: Success does not end at leadership, it begins! With an aim to create value and make a difference, he is a man on a mission. He quit News X in November 2016 to fill the the big shoes of Arnab Goswami. Known to be an insightful, incisive journalist, Rahul Shivshankar joined Times Now on 15...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories