PARIS: Paul C. Johnson has been named Director of the Television Division at Reed Midem. He will manage Reed Midem's international television exhibition business, which includes MIPTV, MIPCOM, MIPCOM Junior and MIPDOC.

Johnson joins Paris-based Reed Midem from VNU Entertainment Media, where he was European sales and marketing director for The Hollywood Reporter.

A 14-year veteran at The Hollywood Reporter, Johnson has been responsible for sponsorship, events and advertising at the magazine, and was the driving force behind its foreign language websites slated to launch later this year. During his tenure, THR's European market share grew significantly, circulation grew sixfold and the magazine was VNU's fastest-growing division of the past decade, an official release says.