The stress from the next two months will be on ground events, promotions
in theatres and outdoor, besides tying up with teenage hangouts
in metros. The idea is to change the image of the channel from one
meant for mature audiences to one for the younger set. Zee MGM and
Zee English business head Ashwini Yardi says inhouse research pointed
to an appreciation of content but perception of the channel has
suffered thus far.
programming too is slated for a rejig. She Spies, a new show
will go on air from tonight in the 10:30 pm slot, while the ninth
season of Friends will air from June. The trendier Zee English
will also air a CBS show Six Feet Under and a NBC sitcom
series Hidden Hills from May. The Sopranos return
with a new season in June.
The channel is also planning to focus attention on childrenís programming
with action animation series on Sunday mornings and daily sitcoms.
Music shows and teenage dramas are in the pipeline for the under
20 set. The housewife is not being left out either, a line up of
afternoon soaps is also on the cards.