Television

AXN to create buzz in real time courtesy '24'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/10/Untitled-1_3.jpg?itok=8KTviJZ6

MUMBAI: AXN is going about its mission of providing thrills through the critically acclaimed espionage drama 24. Kiefer Sutherland plays a counter terrorism unit agent trying to prevent an assassination of a senator running for the office of US President. The title indicates both the time span of an entire day as well as the number of episodes.

 

Speaking on the programme strategy, AXN Asia MD Todd Miller said that in the competitive Indian television market AXN stood out on account of its single minded focus on action and adventure."Our business is all about the buzz and we work hard to live up to the expectations as a channel that constantly provides an adrenaline rush. We launched 47 new shows last year and this year we will continue at that level," he said.



Miller also said that with the launch of 24 from 8 April, every Tuesday at 10 pm, the Prime Zone will shift from 8 to 10 pm. The change came about as a result of analysing television viewing trends in the country, he said.



"For us the primetime peak occurs late in the evening. This could be due to the fact that people work late and so take that much extra time to reach home or due to familial obligations. On Prime Zone you will see different series each night, which have both pedigree and buzz," states Miller.



"Another shift is that all movies will air over the weekends. The film every Sunday at 8 pm will be designated AXN Action Theatre. While these changes are being made what does not change is our aim of offering viewers a potent mixture of action, reality, escapism, daring and irreverence which went put together gives an electrifying buzz," he adds.



Asked about the delay in introducing 24 Miller said that this year the channel had deliberately been quiet so far on account of the cricket World Cup. Now the April-June period will see the launch of 11 shows including the third season of Crime Scene Investigation, the fourth season of Pacific Blue which has been described as Baywatch on wheels in the Prime Zone. CSI will air every Wednesday at 10 pm from 9 April. Pacific Blue will air every Monday from 7 April. In addition Tia Carriere returns as the Relic Hunter for the third time on Thursday's.



Later on in the year the channel will introduce The Shield with Michael Chiklis, which has won a Golden Globe. Who Dares Wins India Special will be back for another round. AXN will also introduce a show from the NBC stable Boomtown.



Elaborating on the first hot attraction of the year 24 , Miller said,"The show deals with counter terrorism unit agent Jack Bauer facing the longest day of his life. Not only is a senator about to be assassinated but his daughter has been kidnapped and there is a mole within the CTU. Since launching in the US 24 like many of our shows has won many awards including a Golden Globe for Kiefer Sutherland, an Emmy for the writing. Every hourly episode reflects an hour spent in real time and this makes the show very realistic. In the US in fact it has attained cult like status."



The show cleverly uses the split screen technique to give viewers a view of different things going on at the same time. A ticking clock shown at regular intervals adds to the intensity of the situation. The ad campaign has cleverly taken a few prominent figures of today's political world namely George Bush and Osama Bin Laden. One ad picture has Bin Laden saying, "I have nothing to do with this.OK."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/akash-chawala.jpg?itok=turVwkEr
Akash Chawla bids adieu to ZEEL after 12 years

MUMBAI: Zee Entertainment Enterprises company Zee Studio's executive vice-president - films, and business head Akash Chawla has resigned after a long stint of 12 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Ghost-buster_0.jpg?itok=pN9k_YTs
Tickle your funny bone with 'Ghostbusters' on Sony Pix

MUMBAI: Horror flicks never go out of fashion. And, if it has ghosts with a funny bone, you are in for a treat. Sony Pix is all set to premiere the cult Ghost-comedy film Ghostbusters on 26 February at 1 pm and 9 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/inside-800x800.jpg?itok=_rxsCsI-
Star Plus, Jalsha & Zee telecast challenged in B'Desh SC

MUMBAI: An appeal has been filed in the Bangladesh Supreme Court challenging the country's High Court verdict that approved continuing of telecast of three Indian TV channels. The Bangladesh High Court had paved the way for continuance of telecast of Star Plus, Zee Bangla and Star Jalsha. The...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/UK%20TV.jpg?itok=7UJUL8VJ
India's UK TV content imports rise to Rs 125 crore in 2015-2016

MUMBAI: India is the second fastest growing market for the UK content. That’s the findings of the latest TV export report for 2015-2016 released by the Producers Alliance for Cinema & Television (PACT). The report states that imports of British content by Indian broadcasters grew a handsome 43...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/BIG-Magic_Akbar_Logo.jpg?itok=WhRLhaGi
Big Magic to air 'Akbar' from 20 Feb

MUMBAI: BIG Magic, a variety general entertainment channel, adds yet another unique offering to its bouquet of shows with the launch of a first-of-its-kind historic drama, ‘Akbar’.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/IPL-2017%20%281%29_0.jpg?itok=6bGpZAhN
IPL 2017 auction: Ben Stokes, Tymal Mills top overseas buys, Karn Sharma biggest Indian buy

England’s all rounder Ben Stokes at Rs. 145 million (RPS) followed by compatriot Tymal Mills at Rs. 120 million (RCB) were amongst the top foreign buys, while Indians player Karn Sharma was picked by MI for Rs. 35 million at the Indian Premier League (IPL) 2017 auction that began in Bengaluru...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Big-Little-Lies%20%281%29.jpg?itok=T6WzQH0j
Star World Premiere HD set to air 'Big Little Lies'

Star World Premiere HD is now all set to premiere one of the most awaited series of the year –Big Little Lies on 21 February at 10 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Vikas-Handu%20%281%29.jpg?itok=bzbhX7if
Vikas Handu joins India TV as VP digital strategy

Vikas Handu has joined India TV as a vice president, Digital Strategy. Prior to this he had been heading product and technology at The Indian Express group. He will report to Ritu Dhawan, MD and CEO, India TV.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Living-Foodz%20%281%29.jpg?itok=YoEyleUL
Living Foodz partners with 'All Things Nice' for the 5th Edition of 'Celebrating India's Finest'

All Things Nice hosted the 5th edition of ‘Celebrating India’s Finest’ to recognize the winners of the ‘Indian Wine Consumer’s Choice Awards’, 2017, in association with lifestyle partner Living Foodz. The premium lifestyle channel is set to bring this unique experience to it’s viewers for the first...

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories