Television

Kairali TV experiments with new formula

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/31/Untitled-1_9.jpg?itok=xMAUzfuS

MUMBAI: If saas bahu sagas rake in high TRPs in the north, its the tear-jerking soaps that cast a similar spell in the south. Interestingly, the Left-backed Kairali Malayalam channel has taken a bold initiative to do away with melodramatic soaps all together.

 

 

In keeping with the channel statement of being 'a channel with a difference', Kairali's more than 50-odd programmes currently on air are devoid of soaps. Instead it has programmes on diverse topics like agriculture, music, social issues and current affairs.



According to Kairali TV chief executive officer Suresh Narayanan, "More than 90 per cent of these programmes are produced in-house, using the creativity of our own employees to the maximum extent possible. We are defining many of the programmes as infotainment because apart from providing entertainment we are infusing lot of information also. We are trying our best to have a TV-based programme culture not heavily depending on soap serials and films."



The channel which claims to be a 'people's channel' was originally sponsored by the CPM. Now it has about 236,000 ordinary shareholders, with the highest category having less than 0.8 per cent of the total subscribed value. It is a public limited company having wide spread equity distribution mainly in Kerala and among Keralites in the Gulf.



Some of the shows aired on the channel include - Aswamedham, a unique reverse quiz programme, which recently crossed 500 episodes. The show has already appeared in the Limca Book of World Records. Penmalayalam, a programme for women, deals with real life issues and stories, involving real life characters. The series has been shot in live locations. Pravasalokam another show, is based on the real hard life stories of pravasies, that is those who left the country for in search of greener pastures, especially to the Gulf region.



Another unique show, Raagolsavam, clubs the footage of music from various sectors like film songs, dance, Kathakali, instrumental music, classical music and folk songs.



Bhoomigeetham tells the success stories of farmers and also brings to light the problems faced by them. The channel also conducts live shows like Sing N Win, Hello Good Evening and Medi Talk.



The two-year-old channel recently bagged 17 out of 23 awards held by the Kerala State Television awards declared by the State Government. Apart from this, the channel has also received most of the critics awards and exclusive awards from the State tourism department, health department, child welfare department and the women and social development department, in recognition of the contributions made by the channel in these sectors, says Narayanan



Queried about the channel's lack of viewership, Narayanan had this to say: "Regarding the TRP ratings, we strongly dispute the reliability of the same since 250 households in Kochi decide the distribution of the channel in Kerala and Gulf, which is fundamentally against the basic principles of such ratings. Many of the surveys have already proved that 'Kochi is not Kerala' and 'Kerala is not Kochi'. Our strength for such a conclusion is the acceptance given by advertisers of Kerala. They are the biggest supporters of our channel by giving their patronage and advertisements by the feel of the channel. Yes, we have some problems outside Kerala among the national clients who heavily depend on the TRP ratings."



"The channel is taking various steps to make the channel available to Malayalees all over the world, even at places where our transponder footprints are not available. As a part of that we have already started distribution of Kairali TV in Europe on the Hotbird DTH platform. This month itself we are starting the distribution of the channel in USA and Canada on the Telstar DTH platform. We are also developing programmes for the prime bands of these regions to meet the specific requirements of the audience of these regions, that is for the Indians in the , Gulf Region, Europe and USA separately," says Narayanan.



Though a bold initiative, only time will tell if this "different" formula will make a dent in the channel share currently dominated by Asianet and Surya TV, that thrive primarily on soaps and film-based programmes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Maiboli_0.jpg?itok=n5NwDbue
Maiboli to premiere 'Shortcut' on 30 April

MUMBAI: SABGROUP’s Marathi channel Maiboli is set to entertain the audience with the broadcast of the Marathi Blockbuster ‘Shortcut –Disto pan Nasto’a moviefeaturing for the first time on the small screen. “Maiboli”, a regional Marathi language channel, showcases the Marathi culture and heritage....

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Arnab-Story.jpg?itok=xgPxn_Ls
Of Arnab's Republic, nationalism, need for opinionated media & 'outdated' BBC

NEW DELHI: Priyanka Chopra may have melted under stringent scrutiny of people on Reddit, but Arnab Goswami is made of sterner stuff. Not only he answered tricky questions --- criticism later notwithstanding about his biases --- but was unsparingly scathing on people and issues he thought did not...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/sab-tv-dil.jpg?itok=7R5sqUHH
GEC leaders retain respective positions with drop in ratings

Viewership ratings in GEC seemed to seeing a slow yet continuous drop week after week. Although all the leaders in the respective genres retained their positions, they witnessed a further drop in the ratings as compared to previous BARC week. Ditto was the case with other GEC channels in urban as...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/irra.jpg?itok=A9udQGl9
IRAA nominations date extended to 10 May, regional categories

The Indian Recording Arts Academy (IRAA) awards today announced that the 2017 entry deadline for submitting nominations has been extended to 10 May, 2017. Spearheaded by IRAA Director Pramod Chandorkar, the nominations will be screened by an 11 member Jury comprising the best in the Music...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Untitled-1_1.jpg?itok=GAxeLaDX
Tomorrow’s bigwigs in 'India Inc 2.0' on ET Now

MUMBAI: ET NOW, India’s leading English Business News channel, is launching a brand new series India Inc 2.0. Tune in to ET Now beginning 29 April to watch 'India Inc 2.0' every Saturday at 1230pm & 1030pm, and Sun 8pm This series features some of the most dynamic corporate leaders of tomorrow...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Colors%20Bangla.jpg?itok=TDv9xoge
Colors Bangla plans three shows in May – Mahaprabhu, Roopkatha & Jhumur

MUMBAI: Summers in Kolkata is about to get cooler, as Colors Bangla is all set to rejuvenate your evenings, with a line-up of refreshing content. Starting May 1st, be prepared for some power-packed entertainment with the launch of 3 new shows on Colors Bangla, Mahaprabhu Sree Chaitanya on May 1 at...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/ESPN-Story.jpg?itok=S0eyHPDi
ESPN viewership plummets, rising costs result in mass lay-off

MUMBAI: Trimming around 10 per cent of writers and on-air talent, plans to lay off around 100 ESPN employees is under way, including Len Elmore, Trent Dilfer and Danny Kanell, former athletes who worked as broadcasters -- the aim being switching to a digital strategy. While longtime NFL reporter...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/zee.jpg?itok=dfVquBL8
ZEEL takes Bollywood movie channel to Latam

Setting a new landmark, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) has announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador. With this, ZEE becomes the first-ever Indian...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/discovery.jpg?itok=nmaneghf
Discovery Asia partners VS Media & Tabilabo

Discovery Networks Asia Pacific has announced two new partnerships across Asia, with VS Media – a top MultiChannel Network (MCN) that super-serves digital natives in Greater China with more than 120 million subscribers and 320 million video views a month, and Tabilabo – one of the leading and...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories