Speaking to indiantelevision.com, Sagar Arts' marketing director cum producer Prem Sagar confirms: "Durga will be the biggest and the greatest. It will have the most lavish sets - perhaps some of the most ambitious ones depicting Vaikunth. We have conducted some painstaking research on the script and developed a pictorial version of the same so that we are very clear about every little detail."

Sagar however adds that the telecast days and the slots haven't been finalised as yet. "We are passionate about creating a quality product and realising our dream. Good software doesn't need a slot or a vehicle to become popular. We have always believed in making entertainment products with a soul - with passion," he adds.

Sagar Arts is also working closely with private channels and announcements related to new sponsored programmes is expected within two-three months.

Currently, Ramayan on DD-2 has a TRP of 8.2 (23 February to 1 March) and 7.8 (2 March to 8 March) in the 8pm to 8:30 pm slot on Mondays. Ankhen, which is airing on the 10 pm slot on Thursdays has a TRP of 10.8 (23 February to 1 March) and 11.5 (2 March to 8 March). Amrit and Shakti Sagar, who belong to the third generation of the Sagar family, have conceptualised Ankhen.

Sagar Arts has also built a film and television arts training institute on a 40 acre plot in Vadodara. "It is the only institute where one gets to work on location and gets training in outdoor activities such as horse riding. The first batch of students completed their training and were awarded certificates," adds Sagar.

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Good content doesn't need a slot or a vehicle - an interview with Sagar Arts marketing director, producer Prem Sagar