Television

US TV viewers show signs of war fatigue

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/10/Untitled-1_0.jpg?itok=-uIOVeNo

MUMBAI: It could be the fact that the US-led invasion of Iraq is not quite according to script, but viewers in America seem to be losing some of their appetite for gorging on the incessant TV coverage.

 

 

Media outlets - which anticipated a quick and decisive victory in Iraq - now worry that viewers and readers are on the verge of information overload and need a break. Moreover, the cost of covering the war is beginning to weigh on their budgets.



General Electric Co, parent of the NBC television, conceded on Wednesday that preempting some entertainment shows in favor of news had cost it $50 million in pretax profits.



Ratings are still running strong at cable news channels CNN, Fox News and MSNBC, but have declined since the war's early days. And with the new strain of pneumonia (SARS) from China people fear is fast spreading across the globe, it looks likely that SARS-related stories are going to increasingly rival for attention the space the war is getting.



There is of course the coverage overload factor. Unlike the first Gulf war of 1991, where it was "only CNN", this one is being covered 24/7 on three cable news networks in the United States.



According to a poll released by the Pew Research Center for the People & the Press last Friday, there was also a steady increase in viewers who found the coverage "frightening to watch".



The constant television airing of the war has already led to questions about whether TV is distorting the event's reality, or causing unrealistic expectations. The Bush administration is getting increasingly frustrated with more and more media reports questioning why the military operation isn't already over.



Fox News Leads ratings:

While there may be some doubts surfacing as to exactly how smoothly this conflict will unfold on the ground, on the US airwaves, it is Fox News Channel that is leading the charge as far as cable news is concerned.



This has certainly come as a big blow a blow to CNN, which was hoping to revive its fortunes (ratingswise) in this conflict.



While Fox has been the top-rated cable news channel for more than a year, industry experts wondered whether that lead would hold during a big breaking news story. CNN overtook Fox, for example, on Feb. 1 when the space shuttle disintegrated.



Despite CNN's overwhelming advantage in reporting manpower, more Americans seem to want to watch the war unfold on Fox.



And the reasons are not far to seek. None of that "objective reportage waffle" for Fox. It's the in-your-face flag waving coverage that Rupert Murdoch's network offers and it makes no bones about it. The conservative ideology that drives Fox's prime-time programming is well reflected in its news coverage and the viewers have lapped it up.



While this might lead some to conclude that CNN is down and out, it needs noting that the network that Ted Turner created has seen its own audience grow 53 per cent year to year while MSNBC has seen a 32 per cent growth. The difference of course is that during the first three months of the year, Fox's viewership has grown by 75 per cent over the same period last year, according to Nielsen.



And it doesn't seem to matter matter how far right the network gets, because at the end of the day it is the ratings numbers that justify it all. Sample this: After an Ivy League professor wrote to Fox's Neil Cavuto recently to remind him that he should remain objective when reporting on the current Iraqi conflict, this was the response: "You're a lie, a fraud and an ingrate. Too clueless to appreciate the country that gives you the right to be the Ivy League intellectual Lilliputian you are. And too selfish to be grateful that in this country, even your type can find work."



Hallelujah.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories