Television

US TV viewers show signs of war fatigue

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/10/Untitled-1_0.jpg?itok=-uIOVeNo

MUMBAI: It could be the fact that the US-led invasion of Iraq is not quite according to script, but viewers in America seem to be losing some of their appetite for gorging on the incessant TV coverage.

 

 

Media outlets - which anticipated a quick and decisive victory in Iraq - now worry that viewers and readers are on the verge of information overload and need a break. Moreover, the cost of covering the war is beginning to weigh on their budgets.



General Electric Co, parent of the NBC television, conceded on Wednesday that preempting some entertainment shows in favor of news had cost it $50 million in pretax profits.



Ratings are still running strong at cable news channels CNN, Fox News and MSNBC, but have declined since the war's early days. And with the new strain of pneumonia (SARS) from China people fear is fast spreading across the globe, it looks likely that SARS-related stories are going to increasingly rival for attention the space the war is getting.



There is of course the coverage overload factor. Unlike the first Gulf war of 1991, where it was "only CNN", this one is being covered 24/7 on three cable news networks in the United States.



According to a poll released by the Pew Research Center for the People & the Press last Friday, there was also a steady increase in viewers who found the coverage "frightening to watch".



The constant television airing of the war has already led to questions about whether TV is distorting the event's reality, or causing unrealistic expectations. The Bush administration is getting increasingly frustrated with more and more media reports questioning why the military operation isn't already over.



Fox News Leads ratings:

While there may be some doubts surfacing as to exactly how smoothly this conflict will unfold on the ground, on the US airwaves, it is Fox News Channel that is leading the charge as far as cable news is concerned.



This has certainly come as a big blow a blow to CNN, which was hoping to revive its fortunes (ratingswise) in this conflict.



While Fox has been the top-rated cable news channel for more than a year, industry experts wondered whether that lead would hold during a big breaking news story. CNN overtook Fox, for example, on Feb. 1 when the space shuttle disintegrated.



Despite CNN's overwhelming advantage in reporting manpower, more Americans seem to want to watch the war unfold on Fox.



And the reasons are not far to seek. None of that "objective reportage waffle" for Fox. It's the in-your-face flag waving coverage that Rupert Murdoch's network offers and it makes no bones about it. The conservative ideology that drives Fox's prime-time programming is well reflected in its news coverage and the viewers have lapped it up.



While this might lead some to conclude that CNN is down and out, it needs noting that the network that Ted Turner created has seen its own audience grow 53 per cent year to year while MSNBC has seen a 32 per cent growth. The difference of course is that during the first three months of the year, Fox's viewership has grown by 75 per cent over the same period last year, according to Nielsen.



And it doesn't seem to matter matter how far right the network gets, because at the end of the day it is the ratings numbers that justify it all. Sample this: After an Ivy League professor wrote to Fox's Neil Cavuto recently to remind him that he should remain objective when reporting on the current Iraqi conflict, this was the response: "You're a lie, a fraud and an ingrate. Too clueless to appreciate the country that gives you the right to be the Ivy League intellectual Lilliputian you are. And too selfish to be grateful that in this country, even your type can find work."



Hallelujah.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/firstpost.jpg?itok=eJfp--s7
Firstpost turns 7: a look back at the milestones

MUMBAI: Firstpost.com India’s leading digital news platform known for its path breaking content and remarkable journalism, celebrates 7 years in the industry. The platform was launched in 2011 by Network18 as an exclusive online news and views website and app accessible across platforms and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/star-sports.jpg?itok=CvBZ76Tv
Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

On the evening of 27 May, Star India wants to ensure you see nothing but IPL on your TV screens, no matter where you are or what language you speak. It has roped in Star Pravah and Asianet movies to add two new language feeds for better reach of the IPL 2018 in Marathi and Malayalam respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/Sunil_Lulla.jpg?itok=JxBknQjA
Sunil Lulla joins Balaji Telefilms as group CEO

MUMBAI: Indian production company Balaji Telefilms has appointed Sunil Lulla as its new group chief executive officer. His new role will be effective from 25 May 2018. He will replace Sameer Nair who quit the company to join Applause Entertainment.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/19/Women_team.jpg?itok=GlXhW-Eb
Nielsen on changing landscape of global sports

MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and a rapidly evolving sponsorship market.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/itw.jpg?itok=k4WnARII
ITW Consulting appoints Navneet Sharma as president, international strategy, sales & IP development

ITW Consulting, a global sports commerce specialising in crafting and executing multi-faceted brand management solutions across sports, entertainment and media, has appointed Navneet Sharma as president international strategy sales and IP development w.e.f. from May 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/sony-yay.jpg?itok=GTr6gvkA
Get ready to Kick- start this summer with revelry!

Haven’t we secretly wished we had superpowers or a friend who is a superhero? A friend with whom we could take on all the wrong doers of the society? Look no more…Sony YAY! is bringing this dream to fruition this summer! Introducing the boy next door, a champion, a friend, a hero…the channel...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/Purushottam-Vaishnava.jpg?itok=QnKdpDt0
ZMCL appoints Purushottam Vaishnava as editor-in-chief, business head of cluster-1 channels

MUMBAI: Purushottam Vaishnava has been appointed as editor-in-chief and business head for cluster-1 of channels of Zee Media Corporation.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/Vikas_Khanchandani.jpg?itok=lGOzEL7x
RepublicWorld delivers a smashing performance on its video watch time and all its digital assets for the Karnataka Elections 2018 counting day

RepublicWorld, India’s No.1 English news channel, has set a new benchmark for its digital assets on counting day of the Karnataka Elections 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/Star_Sports.jpg?itok=vTXJxLOm
Star Sports 1 Hindi back in lead as Zee Telugu enters across genres list

BENGALURU: IPL 11 broadcasting Hindi Sports channel Star Sports 1 Hindi regained apex position in Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genre NCCS all India (U+R): 2+ individuals in week 19: Saturday, 5 May 2018 to Friday, 11 May 2018.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories