Television

Zee Cinema makes hay out of flops

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/30/Zee%20Cinema.jpg?itok=oDdgXmyr

MUMBAI: The story of the revamped Zee Cinema is not one of great acquisitions. It's rather one of smart packaging and aggressive promotions.

It may not have the biggest film titles in its kitty, but the channel, in its new avatar from late November, claims to be doing pretty well with the films it has been airing in the last few months. With phase II of the revamp scheduled for June, the channel is now targeting appointment viewing, particularly in slots like the five pm band.

"Research conducted last year indicated that while audiences flitted in and out of a movie after the first half hour, most were clueless about the exact timings of when a movie would start on the channel. Now we are building specific slots, which people will identify with," say officials within the channel.

The phase II of Zee Cinema's revamp will kick by June, and is expected to gather steam by July. Quoting the top 25 movies aired since January 2003 on Hindi movie channels (on the basis of TV ratings point), the channel points out that audiences have been lapping up films which have a fantasy element/ animals/ supernatural angle to them.

It is the four to 14 age group which is particularly receptive to this kind of movie, surprisingly. Single TV households, coupled with a paucity of options in the evening time, seems to be the reason why Zee Cinema's telecast of flops and semi flops are doing well on the telly. Quoting examples and TVRs, channel officials point out that while Lagaan on MAX scored a TVR of 2.26, a flop like Maharaja, aired recently on Zee Cinema, garnered ratings of 1.62. Hit Humraaz managed 1.66 while a nonentity like Khilona Bana Khalnayak got a TVR of 1.58. On the other hand, Dilwale Dulhaniya Le Jayenge on MAX got a TVR of 1.21.

Zee Cinema officials say that the network's research showed that themes with a supernatural element were the ones that were doing well --- the same trend as in serials. Like the Darr slot on Zee Cinema one and a half years ago which showed 15 to 20 films of the kind in the category, repeated on Thursday evenings till the library was exhausted.

Then the channel started with the Wednesday s Mix Masala at five pm, showing films like Hatim Tai, Anjali, Safed Hathi but discovered that only films with a specific kids' audience in mind are not the ones that will do well. A Little John, showcased on Zee TV as part of the Thursday premieres late last year, however did do well.

Now being shown as part of the Ek Ka Teen Premiere slot on Zee Cinema (the same film airs at different times on consecutive Fridays, Saturdays and Sundays), the films, albeit flops, appear to be doing well. As to why such films do better despite being flops at the box office, officials feel that low end involvement with television as a medium is one of the main reasons.

Whatever the reason, Zee Cinema seems to be on the right track.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC.jpg?itok=6hNM0QtI
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/Kapil_Sharma_Show.jpg?itok=SXRBwXr7
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/aaj.jpg?itok=WTXjyKeT
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/news.jpg?itok=PDqQIFhw
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/flix.jpg?itok=1RgvxTpA
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/9xm.jpg?itok=ZerfjJqA
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/pritam.jpg?itok=tVS2_5SL
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/star.jpg?itok=Xao8ACOH
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/cn.jpg?itok=BRpRY0Oq
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories