Red FM, Radio City, Mirchi set to serenade Delhi

NEW DELHI: Its radio ga ga in Delhi.

Whether it was RED FM to strike a tune on the air waves or was it Radio City break into sing song or was it Radio Mirchi to churn a rhyme we do not know, but looks like capital is unlikely to sing off tune henceforth.

According to a RED FM release, it was RED to paint the airwaves bright on the 29 April, prior to the other two rivals, with its live broadcast by radio jockey Poonam. With phone lines on since midnight, callers from different parts of the city have been sending their congratulations, says the release.

Entertainment Network (India) Limited's Radio Mirchi, the leading private FM radio station in four other cities, was launched in New Delhi on 28 April. Bollywood heartthrob Kareena Kapoor inaugurated the new state-of-the-art radio station at Okhla in the presence of The Times of India group MD Vineet Jain and ENIL MD AP Parigi.

Predominantly in Hindi, the Mirchi programming will capture the sounds and sights of Delhi in a listener-friendly format, claims ENIL officials. They say that It would be as close to the needs and aspirations of local listeners. The programming format developed by Radio Mirchi is based on its successful broadcast experience in the four cities of in Mumbai, Indore, Ahmedabad and Pune, they add.

Unfazed by mounting losses - approximately Rs 360 million in the last financial year ended 31 March - Star and Music Broadcast Pvt. Ltd. combine feel that FM radio has immense potential and the launch of Radio City in Delhi on 29 April is a step in that direction. "From the time FM radio was launched by private players, the average radio listenership in India has gone up from 50 minutes a day to 160 minutes," Star India's radio division COO Sumantra Dutta told journalists on 25 April, while announcing the launch of Radio City in the capital.

After the rocking Mumbai for quite some, the India Today group's Radio Today - 93.5 RED FM would soon be launching its operations in Kolkata in the coming week, adds the release.

Meanwhile, RED claims that it has several surprises in store - including live interviews of the Bollywood stars Vivek Oberoi, Subhash Ghai, Abhishek Bachchan, Rakhi, Karan Johar, Sunny Deol, Anu Malik and Ria Sen aired on the very first day itself.

Touting its official radio partner for the Samsung IIFA Awards tag, RED (the radio station) with attitude claims to cut across SEC and age barriers. Its target audience being from the age group of 18-35 in the SEC AB.

RED FM has signed on the legendary Ameen Sayani, Usha Uthup and Shamshir Rai Luthra as the celebrity RJs on the station, who will feature regularly feature on 93.5 Red FM in Delhi, Mumbai and Kolkata, besides number of other seasoned RJs for regular programming on the station.

RED FM has its plan of action for Delhi already chalked out. List of the programmes to feature is as below:

Good Morning Delhi- A daily morning programme will air information on the traffic, weather and some more info, which the listeners can use.

Delhi Talkies - Targeted at the housewife, shopkeeper or retailer, the show features a television serial guideline, which is a quick wrap-up on the popular K ... serials

Total Timepass- It focuses on games and interaction

Happy Hours - A drive-home show to turn the work hours into fun hours.

Palchhin - A late night show that will be airing mushy music.

Apart from these there are early morning shows airing between 5 and 7 am, airing world music,taking inspiration form the channel's sister company 'Music Today'.

A RED release claims that it will aspire to be witty, reliable, friendly, warm, uncomplicated and honest; also says that it is also technically trendy. Its totally automated song scheduling software is a latest version of international radio software and the air waves will be transmitted from the co-located on the AIR towers, claims the release.

Latest Reads
India News Manch: Yogi Sarkar Kitni Asardar: uttar pradesh CM Yogi Adityanath reiterates his focus will remain fixed on development

India News, organised an event called Yogi Sarkar, Kitni Asardaar? The day-long event, held in Lucknow on Saturday, March 17, 2018, presented a comprehensive overview of the BJP government’s first year in power in Uttar Pradesh under the leadership of Chief Minister Yogi Adityanath.

Television TV Channels News Broadcasting
Star India roars with IPL's second national campaign

Following the recent launch of the Best vs Best VIVO Indian Premier League (IPL) anthem that crossed over 15 million views across social media platforms, Star India has launched the second phase of its campaign with a pertinent question.

Television TV Channels Sports
Barcelona closer to LaLiga title, Ronaldo closer to Messi in Pichichi top scorers' race

Lionel Messi’s 25th LaLiga goal of the season kept Barcelona on track for the 2017/18 LaLiga title, during a weekend which also saw Real Madrid star Cristiano Ronaldo make up ground in the ‘pichichi’ top scorers’ race with a four goal ‘poker’.

Television TV Channels Sports
B4U TV celebrates successful first season of The Meera Gandhi Show

B4U TV celebrates successful first season of The Meera Gandhi Show

Television TV Channels Music and Youth
GST relief for media industry in the offing?

NEW DELHI: There may be some relief for the media industry for certain segments in the offing relating to goods and services tax (GST) with the government open to reviewing certain norms. According to government sources, petitions from the media and entertainment industry has moved the government...

Television TV Channels GECs
Network18 unveils new identity for all news channels

NEW DELHI: Network18 has unveiled a new and common identity for all group news channels, which will be seen across the news stable, and a pledge to focus on and highlight more Indian languages.

Television TV Channels News Broadcasting
Disney restructures business in the face of digital disruption

MUMBAI: Walt Disney Co, on Wednesday, announced a sweeping restructuring aimed at accelerating its global expansion during a period of upheaval for Hollywood.

Television TV Channels English Entertainment
Sony's 'Dus Ka Dum' gets app boost

MUMBAI: After a successful season of Kaun Banega Crorepati (KBC), Sony Pictures Network is reviving Dus Ka Dum, another big reality show with superstar Salman Khan. The show is coming back on air for its third season after 2009. Since its initial airing, the entertainment landscape has changed...

Television TV Channels GECs
ZEEL scraps 9X Media acquisition

Owing to non-completion of certain material conditions, Zee Entertainment Enterprises Ltd (ZEEL) has terminated its deal to acquire music broadcaster 9X Media.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories