MUMBAI: SAB TV is definitely on a revamp mode. The channel which has humour as its USP, is now gearing for some serious stuff as well.
Starting next month, the channel will commence shooting for its new show -Kuch Diiil Se. Slated to be essentially a woman- centric interactive show, it will be hosted by Smriti Malhotra of Kyunki Saas Bhi Kabhi Bahu Thi fame . The show will also have a panel of distinguished guests and a live audience.
The show aspires to generate public opinion on issues, especially those related to women. In a bid to make the show interactive and reach out to viewers, the channel has set up call- centres in all major cities. People can call up at the numbers (displayed during promos currently on-air ) and give their suggestions, discuss problems or even suggest topics for the show.
The show is most likely to find a place in the 10:30 pm current affairs band, which was incidentally given a facelift in January. Some of the programmes on this band are - Kuch Khaas Baatein by Swati Chaturvedi and Meeting of Minds by Vir Sanghvi,Line of Fire and Court Martial with Karan Thapar and Khulla Manch with Manoj Raghuvanshi. The company officials however declined to comment.
"The main objective of the show is to voice people's opinion and extend help and support to those who seek it," informs show host Smriti Malhotra.
"An interesting topic suggested by one of the callers which seemed quite relevant was- Are girls being allowed to wear mini skirts,a sign of liberation that everyone keeps talking about ?," adds Malhotra, citing an example of the issues that would be tackled in the show. Other problems that would be delved into include difficulties faced by unwed mothers, sexual harassment at work and desire for a male child, to name a few.
"I suppose I was chosen to host this show because of my mass appeal . Moreover the channel needed someone who would be non- judgmental and would be taken seriously by the viewers," says Smriti Malhotra.
Though the show is scheduled to go on-air only in June, Smriti Malhotra seems quite excited about the new project, " I am looking forward to hosting this show because it will allow me to do something new , something different. I have finally got an opportunity to put my popularity into use and give something back to society."