May-end launch target for Forbes online lottery

MUMBAI / NEW DELHI: An online lottery on Star India or Sony Entertainment, or maybe even national broadcaster Doordarshan (a long shot this). Coming soon on the tube is an online lottery venture to rival Subhash Chandra's Playwin through Tata Group company Forbes.

Forbes Dhan Dhanna Dhan Infotainment Pvt. Ltd is scheduled to kick off its Arunachal Pradesh state online lottery venture (titled Dhan Dhanna Dhan) on 30 May/1 June in 3,000 retail centres across the country.

While discussions are reportedly on with various parties, it currently seems to be a toss-up between between Star and Sony for what is one of four major new online lottery initiatives that are being put together at the moment. The other players being the Modi Group, white goods major Videocon and Essar.

While discussions are reportedly on with various parties, it currently seems to be a toss-up between between Star and Sony for what is one of four major new online lottery initiatives that are being put together at the moment. The other players being the Modi Group, white goods major Videocon and Essar.

At the moment though, all that DD allows is advertisements for online lotteries. It was only last year that the Prasar Bharati board gave DD the go-ahead to carry ads for the online lotteries that different state governments are promoting.

Coming back to Dhan Dhanna Dhan Infotainment, it is targeting 10,000 outlets at the end of Year One of operations. An initial investment of Rs 1,000 million is what has reportedly gone into the venture that is being headed by Rajan Kaaicker with a 90-strong team under him. Kaaicker, who was earlier Modi Entertainment Network CEO, distribution, was directing Videocon's online lottery plans before taking the reins at Dhan Dhanna Dhan.

The question that is being asked is whether there will not be too much of a good thing what with all these big players entering the business. Well, projections are that once all these "big guns" become fully operational, annual revenues to the tune of Rs 70 billion will accrue. And three years down the line, that could go up to Rs 500 billion is what is estimated.

Wishful thinking? Not really if the figures that are being thrown around as to the kind of betting that went on during the cricket World Cup are true? Rs 150 billion is what is estimated to have been spent via illegal betting during the cricket carnival. The debate that is currently on whether cricket betting should be legalised is providing hope to the online lottery players as well. They say that the lottery vends could also be used to place bets. And it would all be transparent and above board, which would provide huge additional revenues to the government, the proponents.

Latest Reads
Smith to lead Motorola-backed Rising Pune Supergiant, Ben Stokes on board

Heralding a new edition of Indian Premier League with renewed hope and vision in their second season, Rising Pune Supergiant, made a dashing entry into the 10th season of IPL, with their dynamic new Captain, Steve Smith and spirited middle order batsman Ajinkya Rahane by welcoming the new addition...

Television TV Channels Sports
Star World Premiere HD to air 'The Pacific'

Star World Premiere HD, one of India’s leading English Entertainment channel, has been a champion in introducing some of the biggest path-breaking stories ever told. These, coupled with memorable performances, award-winning characters and the biggest stars are sure to raise the entertainment...

Television TV Channels English Entertainment
Super Bheem to be weekly show from 2 April

After the success of the television films on Super Bheem, Green Gold Animation & Pogo are gearing up to present Super Bheem in a weekly episodic format every Sunday, starting, 2 April 2017. The makers of Chhota Bheem, Green Gold Animation has come up with an upscale 3D-off shoot avatar to...

Television TV Channels Kids
'Batman v Superman: Dawn of Justice' TV premiere on HBO & HBO HD

Home to the biggest Hollywood blockbusters, HBO India is all set to host the Indian television premiere of Batman v Superman: Dawn of Justice. The movie will air on 2 April at 1 p.m. and 9 p.m. on HBO and HBO HD. The superhero movie is the first live-action film bringing Batman and Superman...

Television TV Channels English Entertainment
Channel V launches ‘Only On V’, ties up with Sanam

In a step to further strengthen its position as a music channel, Star India’s Channel V has launched Only On V. The platform plans to offer differentiated content akin to the tastes of the new generation which enjoys both Indian and international music.

Television TV Channels Music and Youth
English Ent channels witness increased ratings except FX

HBO dropped out of the Top 5 English Movie channels' list this week paving way for the entry of Zee Studio. Players in the genre witnessed mixed ratings. Channels in the English Entertainment genre have seen a steep rise in the viewership except FX.

Television TV Channels Viewership
Star Plus & Sony Pal retain respective leadership, Naagin 2 maintains lead

Week 12 of Broadcast Audience Research Council (BARC) India saw no major change in the rankings. Star Plus and Sony Pal continued to lead their respective markets. Zee TV in Hindi GEC Urban market grabbed the third slot, and Sony Entertainment Television slipped to fourth.

Television TV Channels Viewership
AMC Networks promotes Geraud Alazard to SVP - marketing

AMC Networks International, a subsidiary of AMC Networks Inc., has appointed Géraud Alazard as Senior Vice President of Marketing. Promoted from the position of Vice President of Marketing for AMC Global and SundanceTV Global, Alazard now has responsibility for all AMCNI portfolio brands including...

Television TV Channels People
Star India producer: Incredible to know about art and evolution of storytelling

"It was insightful to know about the conscious and subconscious mind, and it was incredible to know about the art and evolution of storytelling," said Star India senior producer Avni Bhatija. She was among a gathering of creative heads at Qench Studioz at Lower Parel, Mumbai, recently.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories