Nickelodeon announces break with Zee

MUMBAI: When it finally happened, a terse three-paragraph statement was all that was offered. Viacom kids channel Nickelodeon India today formalised a break that has been speculated about for months now.

From 1 May, Nickelodeon India will cease to be on the Zee Turner Bouquet. Just ahead of that, on 30 April, the Nickelodeon India feed will migrate from AsiaSat-3 satellite to PAS 10, joining sister music channel MTV.


No one in MTV would offer anything beyond what was said in the official release as to what the future implications of this development could be. And certainly not about what the industry believes will happen in due course - MTV and Nickelodeon joining the Sony-Discovery One Alliance platform. One issue that is complicating matters of course is the amount of confusion that is currently swirling around the conditional access rollout.

The message emanating from MTV India at this point is that the two channels will continue to go it alone, independent of any distribution platform.

Nick will reportedly be witnessing a major marketing and programming push over the coming months, the initial impetus for which has been provided by the Nickelodeon Kid Marketing Forum that was held on Wednesday.

For the record these were the comments put out by Nickelodeon and former distribution partner Zee Telefilms:

"Zee has been a great support for Nickelodeon over the past few years. We will continue to have a warm relationship with them," said Alex Kuruvilla, MD, Nickelodeon India.

Dev Naganand, Director Zee Telefilms and chairman Zee-Turner said, "Zee-Turner always valued Nickelodeon as part of its bouquet. Our excellent relationship with Viacom would continue."

Nickelodeon has been on the Zee platform since October 1999, which was when it launched in India. Nickelodeon initially beamed off PAS-4 and has been an encrypted feed from day one, unlike its sister channel MTV India, which only turned digital free-to-air last August.

Latest Reads
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to,...

Television TV Channels Viewership
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports
How Sony is bringing the FIFA World Cup 2018

MUMBAI: Sports broadcasting is no ordinary business. Just ask Star India and Sony Network Pictures (SPN) India – who often slug it out against each other for the rights of premium sporting properties. The two high rollers of Indian sports broadcasting play by one simple rule: high risks, high...

Television TV Channels Sports
Sports media rights to soar 22% in 2018 in Asia Pacific: MPA

The market value of sports media rights is set to reach US$5.0 billion in Asia Pacific ex-China this year, according to Asia Pacific Sports In The Age Of Streaming, a new report published by Media Partners Asia (MPA).

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories