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| indiantelevision.com's Breaking News |
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| Radio City may pip rivals to post in
Delhi launch |
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Indiantelevision.com
Team
(24 April 2003 7:00 pm) |
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| NEW DELHI: Music Broadcast Pvt. Ltd (MBPL),
in association with Star, may just be the first one to launch a private
FM radio station, Radio City, in the capital this weekend. |
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According to information available, senior
executives of Radio City, including CEO John Catlett and COO Sumantra
Dutta, are to announce its plans tomorrow here.
While the P.K. Mittal promoted MBPL is the licence holder, the content,
marketing and ad ales for the FM radio stations are to be taken care
by the Rupert Murdoch controlled Star India.
Radio City's launch is likely to be followed by Radio Mirchi (tentative
launch date April 28) from the stable of Bennett, Coleman &CO. Ltd,
publishers of Times of India and Economic Times.
Part of The India Today Group, Radio Today is also expected to launch
its FM radio station soon in the Capital.
However, in recent times, private FM radio players have been petitioning
the government to go in for revenue sharing instead of a licence fee,
which, they say, is bleeding them as the losses are more than the
revenue generated.
Meanwhile, RED FM has secured a coup of sorts by bringing Ameen Sayani,
the veteran voice of Indian Radio industry back. He will host and
produce programmes exclusively for 93.5 RED FM. Sayani will anchor
Sangeet kay Sitaron Ki Mehfil presented by IDBI Suvidha.
Sayani has been associated with radio since 1951. He is known and
recognised for his extremely charismatic voice and his most famous
show was the Colgate Cibaca Geetmala (formerly Binaca Geetmala)
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