Television

SET sets forth plan to narrow gap with Star

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/04/Untitled-1_14.jpg?itok=bDWoSnfp

MUMBAI: After some months of giving over the limelight completely to sister channel MAX courtesy the World Cup, Sony Entertainment India's flagship channel SET is ready to take centre-stage again.



SET today outlined a programming and marketing strategy for the coming year that it hopes will strengthen its No. 2 position in the Hindi entertainment stakes while at the same time reducing the gap with lead channel Star Plus.

 

Elaborating on Sony's programming strategy, SET executive vice president Sunil Lulla said: "This is a critical year for Sony and we are determined to grow our franchise by focusing on creating differentiated products and directing Sony's creative development at India's most significant demographic mix - men and women, 25-34 SEC ABC."



As reported in February on indiantelevision.com, SET is launching five new prime-time shows. Additionally, its long-running dance talent show Boogie Woogie returns in a jazzed up and reformatted avatar.



The shows that roll out over the next six weeks are:

Ab Ayega Mazzaa an interactive response show that might just be able to give a run for its money to some of the city-centred infotainment shows that feature on the news channels sprouting all over the place. Ab Ayega Mazzaa promises to offer a mix of entertainment glamour and information. Premieres Monday, 28 April at 8 pm.



Kuch Kehti Hai Yeh Dhun adapted from the international musical show Name That Tune, the long-in-gestation musical game show has Raageshwari as its host. Premieres Monday, 28 April at 8:30 pm.



Sambhav Asambhav - a drama based on the popular Gujarati novel by Harkishan Mehta is set against the backdrop of reincarnation. Premieres Thursday, 1 May at 8:30 pm.



Crime Patrol, a "live action" series that takes the viewers behind the scenes to see the police in "real" action. Lulla clarified that it was unlike the Police Files that airs on Star World in that the shooting is not recreated from police case files by actors but real live shots. Premieres Friday, 9 May at 10:30 pm.



Naam Gum Jayega a family drama that explores the influence of religion and culture on its two protagonists. Now this looks interesting. The series, made by Vipul D Shah and Shobhana Desai, is about two girls who were switched at birth and grow up in Muslim and Hindu households. After 22 years they discover their real parents and have to adjust to the new realities. Queried as to whether the show would be given an extended run unlike the fate that befell two earlier attempts at being different Dhadkan (a medical drama) and Hubahu (about twins switching identities), Lulla said the series was planned with an extended duration in mind. Careful background work had gone into the creation of the show keeping all issues in mind, he said. Launch date still to be announced.



Boogie Woogie relaunch of the popular dance show as a nationwide amateur talent hunt. Premieres 28 May at 8 pm. Boogie Woogie will be actively supported by Sony Music, Lulla said, with dance videos of some of the kids on the anvil.



Lulla also revealed that the next quarter would see the Indian adaptation of the hit Spanish soap Betty La Fea which has had succesful runs in over 25 countries across the globe.



Marketing activities would form a key ingredient of all SET's future plans and multi-media campaigns would be crucial to driving SET's theme proposition: "Are you ready for Sony", Lulla stated. The viewer certainly seems to be ready for fresh fare that moves off the "saas-bahu" trail. And with the huge lift the World Cup gave to the network as a whole, SET will be hoping that the consumer takes to, rather than just samples, what it has to offer.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/indian.jpg?itok=6zQ-0BOt
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/trophy.jpg?itok=khbRFiK2
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/BARC%20India-Image_1.jpg?itok=VW_FNs3c
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/ferzad.jpg?itok=VswwXfNe
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/cnn.jpg?itok=vZ_SbIRj
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories