Through the film the broadcaster ran circles around the competition last year. The film garnered a TVR of 3.75. The sequel The Lost World also fared well with a TVR of 3.73.

This marks the first time a Steven Spielberg film is being premiered in Hindi. This is holiday season and the channel is no doubt looking to maintain its stranglehold over the children's segment. Emediaplan Plan put out TAM data for the top 25 children's programmes for the week starting 30 March for all cable and satellite homes 4+.

Star Plus took the top 13 slots courtesy Shakalaka Boom Boom and Son Pari. . Even more revealing is the fact that Cartoon Network does not find a place.

Coming back, the promotional activity centres around ads in the major print publications. There will also be spots on the broadcaster's FM station Radio City. Local cable networks such as INMumbai have also been roped in. As far as dubbing, the two sequels of Jurassic Park were concerned a Star spokesperson said that at present they were only focussing on the original.