Television

MAX gears up for its next big innings

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/03/Untitled-1_11.jpg?itok=0cQ2ZUi8

MUMBAI:Trust MAX to experiment and innovate - that too in style. After the much-hyped Cricket World Cup that reaped fruitful returns for the channel, it is now all geared up to create a similar buzz around its next catch - Devdas - ,the biggest blockbuster film of 2002 .

 

 

Mandira Bedi, who attracted many an eyeball during the World Cup, is all set to charm the viewers once again on Sunday, 27 April when the mega movie premieres on the channel at 8 pm.



Clad in the sari worn by Aishwarya Rai who played the lead role of Paro in the movie, she will host the interstitials disclosing facts, a peek behind the scenes and trivia associated with the movie. "Did you know that nearly 600 saris were brought in from Kolkata for her role as Paro," said an over-excited Mandira who gave only this one hint as to what was in store for the viewers.



The channel is pulling out all the stops to entice viewers. Apart from showcasing the making of the movie on 21 April, the channel will also air Dola Re Dole, an exclusive compilation of songs from the film.



"Presenting films on a channel is a different business altogether. The challenge faced by our channel is to differentiate our movies from that shown on other channels. So we decided to experiment and give the Indian audience a new experience of watching a movie ," said MAX executive V-P Rajat Jain.



"Max's perspective is to focus on big products. What the World Cup is to cricket, Devdas has been to films last year," he stated.



The interstitials will appear before the movie begins, during ad breaks and after the movie. "The whole idea is to generate excitement and interest among viewers. We will run a contest wherein questions will be flashed during the movie. The viewers will be required to SMS the answers. The lucky winners will win a free trip to Mauritius ," said Jain.



The other blockbuster movies lined up for the channel include Deewangee and Aap Mujhe Achche Lagne Lage to name a few. "Investment in the brand depends on the returns expected. Every effort has been taken to position the brand," said Jain, when asked if a similar hype would be created for all its blockbuster movies.



"After Devdas, we will be air the Rolling Stones concert on 10 May, followed by Indian International Film Awards IIFA sometime early June," said Jain of the future attractions on the channel. In addition, the channel has also announced a Friday Blockbuster Festival which will showcase some of the latest Bollywood flicks, starting 2 May till 22 June 2003.



Though it remains to be seen if the new experiment with Mandira gets the desired results, it is the channel's attempt to innovate and present movies and events in a more palatable style that keeps everyone asking - what next?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/Animation_0.jpg?itok=bZv9Tzyd
India among A-PAC leaders as animation software market expands at 16% CAGR

MUMBAI: A-PAC is a swiftly growing segment in the animation design software market, with countries such as China, India, and Japan leading this growth. The rising interest toward 3D animations among the younger demographics is boosting the demand from the market, says Technavio. Analysts forecast...

Television TV Shows Animation
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/teleshopping1.jpg?itok=9cV73p_J
India teleshopping market may expand at 17% CAGR

MUMBAI: Teleshopping market in India is projected to expand at a CAGR of 17.20% during 2016-2021. Research and Markets, a research firm, has announced the addition of the "India Teleshopping Market" report to their offering. In the study of the competitive landscape in India, the research firm...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/SONYSIX-ZEETELUGU.jpg?itok=dU91cqG9
IPL 10 doesn't guarantee Sony SIX 'Top 10' seat, Zee Telugu enters across genres' list again

MUMBAI: Sony Max continued its dominance over the viewership ratings in week 16, according to Broadcast Audience Research Council of India (BARC) data Top 10 Channels *Across Genre: All India (U+R) : 2+ Individuals. Zee Telugu returned to the top 10 channels across genres list after a week's hiatus...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/super-bheem.jpg?itok=oc5Hax4q
Super Bheem's super surprise this Sunday on Pogo

MUMBAI: Super Bheem, a weekly TV series on Pogo, is coming with a twist for the kids this Sunday, 30 April, 2017. Pogo and Green Gold Animation wanted to keep the time of the telecast a secret for the kids to create a surprise for them.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/sony-belive.jpg?itok=QgFD978O
Goodwill impairment at Pictures segment impairs Sony's income

Sony Corporation (Sony) reported a 1.9 percent or ¥5.5 billion decline in consolidated operating income for the fiscal ended 31 March 2017 (FY-17, current year) as compared to FY-16. The company says that this was mainly due to the US$962 million (¥112.1 billion yen) impairment charge of goodwill...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/india.jpg?itok=BVH0jZ-h
News: India TV climbs & ABP slips in two categories

Despite a general fall in ratings across the news genre, Times Now continued to be the leader in the English news genre and CNBC TV maintained the top slot in the English business news genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Maiboli_0.jpg?itok=n5NwDbue
Maiboli to premiere 'Shortcut' on 30 April

MUMBAI: SABGROUP’s Marathi channel Maiboli is set to entertain the audience with the broadcast of the Marathi Blockbuster ‘Shortcut –Disto pan Nasto’a moviefeaturing for the first time on the small screen. “Maiboli”, a regional Marathi language channel, showcases the Marathi culture and heritage....

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Arnab-Story.jpg?itok=xgPxn_Ls
Of Arnab's Republic, nationalism, need for opinionated media & 'outdated' BBC

NEW DELHI: Priyanka Chopra may have melted under stringent scrutiny of people on Reddit, but Arnab Goswami is made of sterner stuff. Not only he answered tricky questions --- criticism later notwithstanding about his biases --- but was unsparingly scathing on people and issues he thought did not...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/sab-tv-dil.jpg?itok=7R5sqUHH
GEC leaders retain respective positions with drop in ratings

Viewership ratings in GEC seemed to seeing a slow yet continuous drop week after week. Although all the leaders in the respective genres retained their positions, they witnessed a further drop in the ratings as compared to previous BARC week. Ditto was the case with other GEC channels in urban as...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories