Television

Zee News, DD business programmes on top

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MUMBAI: The news channel and the current affairs genre is seeing some major action.



The new TAM data regarding the top 25 business show, put out by Emediaplan for the week starting 30 March for cable and satellite homes for all cities in the age group 4+ testifies this. 11 of the shows belong to Zee News stable.

 

 

Doordarshan took the top spot though it has just three shows on its this year's Exim Policy special, which aired on 31 March from 12:03 to 1pm. The pubcaster had a TVR of 0.18 and market share of 1.34. For news channels fighting desparately for a share in the revenue, the business viewer section is crucial as such viewers are the ones with the puchasing power, by and large.



Zee News has done well, thanks to its coverage of business events with Zee Business. Probably the factv that Zee plans to launch a seperate business news channel has resulted in the beefing of the business section in Zee News.



Zee News enters the charts at number two on 3 April with a TVR of 0.17 and market share of 1.85 per cent.



While BBC World is going from strength to strength in the country. It's wrap up on the global business scenario through World Business Report saw it occupy six spots. More good news! Although arch-rival CNN went past the Beebs in India due to the Iraq conflict it drew a blank in the business show list. Aaj Tak is another channel, which surprisingly failed to make the cut.



The upmarket CNBC which recently joined the Zee Turner distribution bouquet made the cut barely. Its show Business Now at number 22 had a TVR of 0.05 and market share of 0.31per cent.



In its first week of operation the newly revamped Star News helmed by Ravina Raj Kohli failed to make much of a dent in this area. Its lone entry Star Business Week at number 12 had a TVR of 0.09 and market share of 0.65 per cent.

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