Doordarshan took the top spot though it has just three shows on
its this year's Exim Policy special, which aired on 31 March from
12:03 to 1pm. The pubcaster had a TVR of 0.18 and market share of
1.34. For news channels fighting desparately for a share in the
revenue, the business viewer section is crucial as such viewers
are the ones with the puchasing power, by and large.
Zee News has done well, thanks to its coverage of business events
with Zee Business. Probably the factv that Zee plans to launch
a seperate business news channel has resulted in the beefing of
the business section in Zee News.
Zee News enters the charts at number two on 3 April with a TVR
of 0.17 and market share of 1.85 per cent.
While BBC World is going from strength to strength in the country.
It's wrap up on the global business scenario through World Business
Report saw it occupy six spots. More good news! Although arch-rival
CNN went past the Beebs in India due to the Iraq conflict it drew
a blank in the business show list. Aaj Tak is another channel, which
surprisingly failed to make the cut.
The upmarket CNBC which recently joined the Zee Turner distribution
bouquet made the cut barely. Its show Business Now at number
22 had a TVR of 0.05 and market share of 0.31per cent.
In its first week of operation the newly revamped Star News helmed
by Ravina Raj Kohli failed to make much of a dent in this area.
Its lone entry Star Business Week at number 12 had a TVR
of 0.09 and market share of 0.65 per cent.