Raj Television Network head - national sales B Shankar says: "Raj
TV is adding credence to its claim of being the most cost-effective
medium in Tamil Nadu. The film Kalatpaadai aired on its "Friday
Blockbuster" slot (named as Velli Minnalgal) on the
night of 4 April 2003 (8:01 pm) has placed it as the No. 2 channel
in Chennai and Tamil Nadu in the cable and satellite (C&S) homes.
It got a TVR of 6.88 in the C&S 4 years plus in Chennai."
Raj TV officials also point out that in the C&S 15 + all -
Chennai market; Raj and KTV share the same honours with the same
TVR of 5.13 for that particular day and timeslot. They add that
in Tamil Nadu, Raj TV (with a TVR of 3.20) is running close to KTV
(with a TVR of 4).
"In short, Raj TV is a better buy than any other channel if
you consider the parameter of cost effectiveness," adds Shankar.
However, it is important to note that TAM India data reveals that
Sun TV still towers over Raj TV and the others.
Shankar also points out that the film Minnale (aired on
28 March between 8:01pm and 23.59 pm), made Raj TV a clear No.2
channel in Chennai in the females 15 years+ SEC ABC category in
C&S homes. Both Raj TV and KTV had a reach of 92,000 (TVR of
4.03) female viewers in the above category and a share of 13.17
TAM India data reveals that Sun TV leads the pack with a total viewership
of 287,000 viewers and a TVR of 40.84.
In the males 25 years + SEC AB category, Raj TV emerged as the
clear No. 2 with a TVR of 2.57 and a share of 11.47 per cent as
compared to Sun TV's share of 34.4 per cent. In the all adults 25
years + SEC ABC category, however, Raj TV lagged behind Sun TV (42.55
per cent) and KTV (11.78 per cent) with a share of 10.75 per cent.
Meanwhile, Raj TV's Telugu channel called Vissa TV will launch
on 23 May, 2003.
"Raj TV is also planning a mega-event with south Indian superstar
Vijay in seven towns. This is scheduled to start around the second
week of May and will continue till third week of June. The event
will be sponsored by Coca Cola and the co-sponsors include VIP Frenchie
amongst others," elaborates Shankar.
Raj TV 'Friday Blockbusters'
to start in April