| TNN president Albie Hecht was quoted as
saying that the name Spike conjures up images of being "smart
and fun and irreverent."
Hecht also states that TNN is the first network to open admit that
it is targeting males. Nearly 66 per cent of TNN's viewers are males.
TNN already airs properties such as World Wrestling Entertainment,
Star Trek: The Next Generation and a made-up game of basketball
played on trampolines called "slam ball. Its most popular programs,
Monday's two WWE wrestling shows, are off 22 percent in viewership,
with "Star Trek" down 32 percent, Nielsen Media Research
said.
Spike will also work with men's health magazine to produce segments
on fitness or relationships, and CBS Marketwatch to provide financial
updates.
New programmes in the works include A Guy and His Stuff
about gizmos and gadgets, and Top 10 Things Every Guy Should
Experience which will follow men to top sporting events like
the Super Bowl.
Reports indicate that Spike TV is already available in 86 million
television homes.
|
