The AOL Time Warner company's networks include CNN, Cartoon Network, TNT, TCM. In India, another Turner channel Cinemax is expected to launch within this year.

Explaining the logic behind the alliance senior director, North American sales at Scientific-Atlanta Steve McCullough said, :" The Turner Broadcasting brands are among the best known in the world. Turner has always been focused on delivering the highest possible video quality to its affiliates and providing the best possible product to their viewers. Their selection of our PowerVu solution helps them achieve these goals, and our standards-based approach means we easily interface to any North American cable headend."

The new encoding system will include the latest PowerVu encoders, statistical multiplexers and modulators, and will include Digital Programme Insertion (DPI) capabilities. At its affiliate sites, Turner will deploy the new PowerVu Program Receiver (Model D9850). Both the uplink system and the new receivers will provide Turner affiliates with multiple benefits including:

- Improved video and audio quality

Proven, reliable performance - NTSC, DVB/ASI, MPEG-2 support

- Supports ad insertion for local advertising affiliate revenue opportunities