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As we await data to find if these new news channels deliver and
live upto people's expectations, we take a look at how the old players
namely, Aaj Tak, BBC, CNBC, CNN, Star news and Zee news fared in
Delhi and Mumbai, during the last week of March (prior to the launch
of the new news channels).
Interestingly, the Emediaplan search result for the top 15 programmes
on the channels reveals that while BBC , CNN and CNBC didn't figure
anywhere in both metros, it was a close battle between Aaj Tak and
Zee News in Delhi, with Aaj Tak occupying nine of the top 15 shows.
In Mumbai, Aaj Tak hogged all the top 15 programmes (C&S households,
4+).
In Delhi, Aaj Tak at 11:00 pm garnered a rating of 2.66 followed
by Zee's Ghamasan 2003 getting 2.6. Apart from Aaj Tak news
and Aaj Tak headlines, the channel's show Duniya Ravivar too,
did well and harnessed a rating of 2.33. Similarly, apart from Zee's
News and Headlines, shows like Bis Saal Baad and Time
Machine too got a good rating of 2.21 and 2.07 respectively.
In Mumbai, Aaj Tak's domination in the top 15 programmes is a clear
indicator of the fact that the channel has carved an impressive
niche for itself in the metropolis. With new entrants like Sahara
Samay, Star News and NDTV news channels, the new round of competition
for higher ratings, however, may have just begun.
Top 15 programmes
on Aaj Tak , BBC, CNBC, CNN, Star News and Zee News for week starting
23 March 2003.
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