Is Aaj Tak going English or regional?

NEW DELHI: The information and broadcasting ministry has received an application from Aaj Tak for starting a news channel and seeking a no-objection for uplinking the channel from India. But there is a catch: the permission has been sought for a regional language news channel.

According to government sources, though many news channels have been proposed, in recent times one application that has come forth seeking various permissions from the I&B ministry, subsequent to which okays will be given by other government agencies and departments, is that of Aaj Tak, which proposes to start a regional language channel.

If government sources are to be believed, then Aaj Tak's advertisement, which had been brought out in various editions of The Times Of India seeking candidates for various categories, including editorial, is for a regional channel, contrary to popular belief that the proposed news channel will be in English. The ad itself does not mention anywhere in the copy that the proposed channel will be an English one.

Aaj Tak's application is being processed for necessary action to be taken on the request, sources say. Aaj Tak Hindi , launched end 2001, has emerged as a strong player in the news channel space and has also managed to dislodge Zee News, primarily catering to the Hindi speaking audiences in the country, from the top slot.

In an annual brand evaluation exercise, which is undertaken by business newspaper Business Standard and reported in today's edition, Aaj Tak, occupying the third spot, is the only media brand to have figured amongst a host of FMCG and consumer electronics brand.

The government source also said that despite the hype, no application from Star India has come yet for their proposed news channel. Star's five year content agreement with NDTV for content on Star News comes to an end on 31 March , 2003.

Latest Reads
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
Viacom signs deal with for small screen content

Kids’ entertainment platform has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories