Vijay TV claims to have inched past KTV

MUMBAI: "It's no longer a fight for the third slot," affirms Vijay TV programming head Suresh Iyer. Vijay TV, relaunched in October 2001 with the joint blessings of Star India and UTV, has inched past Sun's sibling KTV to claim the number two slot in prime time.

KTV, an exclusive Tamil blockbuster film channel, launched in the last quarter of 2001 to counter the formidable competition posed by the revamped Vijay, has thus far stood firm at number two in the stakes, while cannibalizing a part of Sun TV's redoubtable leadership in the Tamil market. Ratings agency TAM's figures for August 2002 however paint a slightly dour picture for KTV. Vijay has surged ahead of KTV in the 7.30 pm - 9 pm slot, in the C&S 4+, AB 4+ and ABC 4+ categories on weekdays. While Vijay's channel share in the CS AB 4+ category is 21.5, KTV's corresponding figures are 7.1, says Iyer. In the CS ABC 4+ category, Vijay's share is 17, as opposed to KTV's 8.8.

Total Market
Time Band
Vijay TV
Raj TV
Jaya TV
19.30 - 21.00
CS 4+
  CS AB 4+
  ABC 4+

Iyer admits that while Vijay's weekends need to be beefed up, its afternoon programming too has beat KTV's. Newly launched show Kadhai Alla Nijam contributes in a big way to Vijay's hold over audiences. Iyer is clear that Vijay's focus today is on the SEC A,B and C 15+ females, who contribute a large part of the channel's viewers. In the afternoon band (12 pm to 2 pm), Vijay TV's share in the CS AB 4+ category is 10.6, while KTV's share is 3.6. In the ABC 4+ category, Vijay TV stands tall with a channel share of 10, while KTV has a share of 5.5.

In the larger prime time band of 7.30 pm to 11 pm, Vijay claims to have caught up with KTV with a channel share of 13 as opposed to KTV's 10.3 in the CS AB 4+ category. Thanks to the Star network, Vijay now reaches 70 per cent of Tamil Nadu and is now concentrating on weaning away viewers from Sun. Apart from Kadhai Alla Nijam, a reality show that capitalizes on human emotion, and is aired in the afternoons as well as nights, the channel has launched three new shows in the last two months, all aimed at women viewers. Says Iyer, " Vijay has also given a new dimension to the packaging of channels and on air promotions in south India."

Latest Reads
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories