Television

Hallmark to strengthen late night slot next month

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/25/Hallmark.jpg?itok=MdnCUpIt

MUMBAI: Hallmark is taking special pains to strengthen its position in the late night block.

With this in mind, the channel will push The Guardian and the second season of McLeods Daughters to the 11 pm slot from October. The Guardian will be part of the channel's science fiction block while Star Trek at midnight will take over from its current Sunday 8 pm slot.

Speaking on how the basic programming matrix had changed director Marketing Hallmark Asia Pacific Laxmi Hariharan says,"The programming mix has gained in variety. We started introducing more serials and we will also screen theatrical releases like the Kevin Costner baseball drama Field Of Dreams. We are creating awareness that the channel will screen shows which have been nominated for the Emmy Awards. For instance we will air Jack and The Beanstalk: The Real Story which is a contemporary take on the classic tale. Therefore we will keeping a close tab on the developments taking place at the Emmy Awards."

"Our other blocks - the women's block in the afternoon, kids block in the late afternoon and evening block where we showcase specials like Flipper have evolved quite nicely over the past year. We base our FPC on viewer ship trends, competitive programming."

The channel will also introduce a slew of interactive initiatives. Says Mediascope Associates' Rohinton Maloo, "We will be using a new form of interactive service, which has so far not been seen, in the country. This will not require the use of a cell phone and will be accessible to the common man. SMS has been done by so many people that if we enter it now, we will basically be seen as a me too, which Hallmark is most certainly not. We will unveil details for the same later in the month. In fact, from September - November we will be coming out with a slew of interactive initiatives."

Hariharan says, "We will be having an on air promotion for Diwali. We are also enabling media outlets to interview stars of our shows like Simon Baker through email and that is where our focus will rest. We will also be promoting the family film festival, which will take place end September through the different media. We will be doing an on air promo for kids shortly. This will revolve around the theme of health. So you will see 'Clifford' and 'Callilou' offering health tips."

The channel has tied up with indiatimes.com for Early Edition and with Sify to build the brand in Chennai for Women's Week. The channel, which dubbed the kids' block last year in Hindi, found that people prefer watching the shows in English. "This is because our shows are visually attractive and also location specific. For example if you were to watch Sherlock Holmes in a local language, the flavour would get diluted," says Hariharan.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Bomanbridge.jpg?itok=-F0FYgM0
CNN, EBS & Discovery buy factual programmes from Bomanbridge

MUMBAI: Bomanbridge Media, a Singapore-based content distribution and production agency , has announced sale of several significant factual programmes in the Asian region, including deals with Discovery Asia, EBS South Korea, and CNN Southeast Asia.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/GRB%20Entertainment-800x800.jpg?itok=Ts-XG-1q
Discovery acquires 'Untold Stories' & 'Cleveland Hustles' from GRB

MUMBAI: GRB Entertainment has announced sale to Discovery of their Latin America and US Hispanic channels. Both picked up several seasons of long-running GRB-produced medical show Untold Stories of the E.R. and Discovery Latin America acquired the new LeBron James series, Cleveland Hustles. Untold...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/DD2-800x800.jpg?itok=rlKSJPwO
N-E programmes can be submitted for DD Arunprabha till 31 Jan

NEW DELHI: Doordarshan has extended to the end of this month the final date for receiving proposals for commissioned programmes in seven different categories for its new DD Arunprabha channel being launched for north-eastern states. The proposals, which were to be submitted by 17 January 2017, can...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Supriya-Sahu-800x800.jpg?itok=Me0jGeSi
DD to offer 104 channels & MPEG-4 STBs by Mar-end

MUMBAI: Doordarshan is preparing to offer 104 channels by March-end, the pubcaster's director-general Supriya Sahu has said. Also, with the aim of expanding its DTH platform, Doordarshan is actively considering coming out with new set-top boxes having MPEG-4 technology. 'FreeDish', at present, she...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/SONY-Story.jpg?itok=d10I7RwD
Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

Sony Pictures Network India (SPN) has launched its second channel in music genre. The group has strengthened its position in the Hindi music space bringing in Sony Rox HD, a youth-focused contemporary Hindi music high-definition channel.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/big-ganga.jpg?itok=uF9WcB7n
Big Ganga strengthens weekend programming; four shows planned in Jan

Big Ganga has scheduled the launch four new shows -- Litti-Chokha, Ganga Sankranti, Buddha and Biraha in January.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Ganesh%20Rajaram-800x800.jpg?itok=tjDzhz58
'Asia's Got Talent' s2 to air on AXN; multi-year deal with FreemantleMedia confirmed

MUMBAI: The search for "Asia's Got Talent" will continue in Season 2 this year after its successful first season in 2015. Sony Pictures Television Networks, Asia, has finalised terms with FremantleMedia International for the talent show's rights.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Barkha-Dutt_0.jpg?itok=NrqDV69-
Barkha Dutt bids adieu to NDTV; hints at new venture

NEW DELHI: It’s the season for saying good-byes and starting afresh. It’s now Barkha Dutt’s turn to do so.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/m-k-anand.jpg?itok=NtDCYt2p
Unsponsored 'Remonetise India' simulcast on all Times channels without ads

Times Network, the broadcast arm of the Times Group initiated, ‘Remonetise India - A Citizen's Pledge’, a nationwide crusader campaign, urging Indians to take the next step from demonetization and Pledge for Growth.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories