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| indiantelevision.com's : Breaking News |
| Zee brings back 'Khana Khazana' in a new flavour |
| Indiantelevision.com Team |
| (3 September 2002 2:20 pm) |
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| MUMBAI:
The country's longest running and most popular cookery show on Indian
television is back in a revamped format on Zee TV. . |
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| Sanjeev
Kapoor, who made cooking a respectable, almost glamorous occupation
via his Khana Khazana, is back with a new kitchen and fresh
gimmicks on Zee from 26 August at 1:30 pm. This time round, the show
is garnished with new sets, new graphics and new recipes, claims the
channel. Fresh ingredients like themes for each episode (kids' party,
vrat ka khana, low calorie food) and guest segments have been added
to the basic format of the show. The guest segment will have a prominent
celebrity invited on the set to interact with Kapoor and help him
prepare the day's recipe. |
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Says Kapoor, "This is not a relaunch. Simply
becauseKhana Khazana was never away. We have always been there.
The telecast has been without any break." Zee's Khana Khazana,
which made its debut in 1993, has had a run of over 450 episodes,
all managed single handedly by Kapoor since the show's inception.
The chef's rapport with audiences and his knack of converting even
the most complex of culinary exercises into easy-to-dish-out dishes
have ensured that the programme, the pioneer in the host of cookery
shows that later followed on rival channels, retained its popularity
and appeal among viewers. The programme, at the peak of its popularity,
enjoyed a viewership of 150 million in 53 countries. Says Kapoor,
" Khana Khazana has stayed because from day one it struck
the chords in many a food lovers' heart. And , the original is always
difficult to duplicate. People are smart. They know a good thing when
they see it and then remain loyal to it. |
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| Following the stupendous success of the
show, Zee and Kapoor followed up with a spate of recipe books, CD
ROMs and contests tied to the show. While the earlier telecast timing
was Saturday noon with a repeat telecast on Sunday at 1.30 pm, the
new KK is aired on Sunday noons, with a repeat is on Saturday
11.30 am. Kapoor says the only difference in his attire is that the
chef's uniform has been replaced by casuals and an apron. "Maybe
this will encourage other male viewers that wearing an apron and dishing
up exotic dishes on Sunday can be a lot of fun!" he says. |
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