Television

Sony looking to hook women with 2 divergent shows

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/27/sony_0.jpg?itok=CvO79hhH

MUMBAI: Ask anyone in Indian television land, and you will be told that it is only the woman viewer who can unlock the door to the TRP treasure trove. Following that logic, Sony Entertainment Television's programming strategy is clear-cut! Strengthen women loyalty and build the viewership base by offering shows that progress beyond mere stereotypes.

Towards that end SET India business head Sunil Lulla announced today the launch of two new shows which promise to do just that. One, a soap titled Devi with heavy dollops of religiosity thrown in and the other, a comedy with elements of fantasy called Meri Biwi Wonderful. The latter show is the Indian version of the popular sitcom Bewitched from Columbia Tristar International Television.

SET's NEW SLOGAN 'AB AAYEGA MAZZAA'
Said Lulla: "In late July SET unveiled a slew of programme initiatives under the banner "Hot N Fresh". Now our new programmes are being promoted by the slogan "Ab Aayega Mazzaa" (now the fun will start). This is to tell the viewer that the channel is the place not just for the serious viewer but also where you can have a lot of fun. With K3H we introduced interactivity and with Kya Hadsaa Kya Haqueeqat we looked to strengthen our weekend programming line-up. One of the shows that we are launching - Devi - is a step in that direction. We are looking to strengthen our weekend franchise which also includes thrillers like Achanak. To usher in the new season we have brought in a golden yellow colour look to the background."

'KKUSUM' TO AIR 4 DAYS A WEEK
Devi will air every Friday at 9 pm from 20 September and revolves around Gayatri played by Saakshi Tanwar of Kahaani Ghar Ghar Ki fame. An astrologer predicts that this vulnerable woman orphaned at an early age will die at the hands of her husband played by Mohnish Behl who also hosts Bachke Rehnaa on the channel. Lulla said: "Devi is a woman-centric story dealing with oppression, relationships and human faith in divinity." The launch of Devi will also mark the conversion of Sony's top soap Kkusum into a from five episodes per week to four a week. Kkusum currently airs Mondays through to Fridays at 9 pm.

'DEVI' 1st TV SHOW OF AJAY DEVGAN'S PRODUCTION HOUSE
The show marks the first foray of Devgan Software and Television Footprints Production into the realm of television production. Film star promoter Ajay Devgan said: "In India everyone be he/she educated or uneducated, believes in some kind of supernatural power. We pray to many gods and goddesses and I thought that this was an interesting theme to explore in a modern and contemporary setting. What is unique about the show is that it shows the conflict between faith and destiny. Will Gayatri's faith in Goddess Durga prevent what fate has in store for her is the question that will intrigue audiences."

Also present was Head of Creative SET Saurabh M Vanzara. He said: "With Devi Sony is looking to mix the popular genres of the soap and the mythological. We want to demystify the concept of God by bringing it to a more down to earth level so that it doesn't merely exist in a vacuum. Mohnish Behl is very effective in conveying a man who in the beginning is seen in a negative light. He is struggling to come to terms with himself and the rapidly changing circumstances. Although good must eventually prevail the audience is constantly unsure of the direction that he is coming from and I admire the commitment he has given to the role. Our future programmes will include a healthy mix of weeklies and dailies. With a daily one tends to focus more on the character. With a weekly one concentrates on the story to give the audience a broader perspective. We will focus on the woman through shows, which go beyond her role as a housewife and as a family member. We will look at her role as an individual and place in modern day society."

The director of Devi is Anant Mahadevan whose resume includes The Sword of Tipu Sultan, Chingari. He said: "Veterans like us have seen the direction in which television has progressed from 1984 till now. I remember the days when we could take three days to shoot one episode. Now we have just one day. I would say that Devi is love in the time of cholera, a weekly in the time of dailies. The frequency of dailies became too hot for some of us to handle. That is why I took a break from television for a year. However, with Devi we have been able to improve the quality of programming by taking the television out of the drawing room and into the outdoors."

SITCOM 'MERI BIWI WONDERFUL' INDIAN VERSION OF 'BEWITCHED'
The second show that SET announced mixes comedy with elements of fantasy. Meri Biwi Wonderful is also a weekly starting on 19 September at 8 pm and will air every Thursday. It is the Indian version of the popular sitcom Bewitched. Three years ago a Mexican version of the show came out.

The story deals with Raj who falls for Angela not knowing that she has magical powers. He takes a promise from her that she will stop practicing magic completely. Needless to say she finds the temptation of using magic to settle awkward situations irresistible. Speaking on the initiative Lulla said: "A light hearted comedy Meri Biwi Wonderful aims at tugging the heartstrings of people across all age groups. With this show we have added a new dimension towards our goal of providing wholesome family entertainment to viewers."

The producer is Asit Modi who formed Neela Telefillms. He said: "It is a situational comedy in which elements of love and affection have been highlighted. Most sitcoms are limited to dialogue or stand up routines. This show has elements of happiness and sadness. The trick for us is to find the magic in between."

Also present was actress Tanaaz Currim. She said, "My last serial was Kal Bhi tho Milenge. Laughter has been missing on the television for a year. To be a wife who spreads happiness to all those who surround her is a refreshing change from the current scenario. Too often one sees women depressed, deprived, crying. We have done our best to stick with the original format. Of course the jokes have been tailored to suit Indian tastes." .

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Shashi_Tharoor-Arnab_Goswami.jpg?itok=4tfOqWoc
Republic TV & Pushkar's kin restrained, hearing on 21 Sept

MUMBAI: The Delhi High Court has asked Republic TV and the kin of late Sunanda Pushkar not to indulge in "name calling" in connection with her death case but said there could be a possibility of some posturing from both sides.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Pehredaar_Piya_Ki.jpg?itok=UU4ZWeli
BCCC directs 'Pehredaar Piya Ki' to late night slot with disclaimers

NEW DELHI: The Broadcasting Content Complaints Council (BCCC), a self-regulatory body under the Indian Broadcasting Foundation umbrella, has asked Sony Pictures Network India to move its fictional serial Pehredaar Piya Ki, aired on one of its channels, to the 10 pm slot and simultaneously run a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Shashi%20Shekhar%20Vempati.jpg?itok=_4Vd6-eK
DD logo design submission deadline extended

NEW DELHI: The deadline for submission of logo design for India’s pubcaster Doordarshan has been extended by a week to 20 August 2017, the Prasar Bharati CEO Shashi Shekhar Vempati said yesterday.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/ch.jpg?itok=72XY1Jyh
Movies Now & DD Sports top respective genres: Chrome

The English movies genre emerged as the most benefitted genre with 2.8 per cent in six metros with Movies Now topping the chart with 48.3 per cent opportunity to see (OTS) in week 32, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/jay.jpg?itok=nNs8G7bM
Boxing Federation of India set to extend pro-league bid submission date (updated)

MUMBAI: The BFI has announced the extended date of submitting the bid documents as 11 September 2017. The tender documents are available on its website. Previously the last date for submitting the bid documents was 16 August. The BFI is looking at licensing the league for 10 years.  " BFI...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Vishal%20Gurnani.jpg?itok=SiOULiSQ
Bhojpuri GEC Dishum launched, targets 65 mln C&S homes

MUMBAI: It's hoping to make a big impact on Indians love for everything Bhojpuri. Mumbai-based Dishum Broadcasting flagged off the free-to-air Bhojpuri TV GEC  Dishum just as India entered its seventy-first year of becoming independent. Branded Bhojpuri Dhamaka- Dishum, it is expected to have the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Kalanithi-Maran.jpg?itok=0LrB94av
Sun TV gets 'buy' rating from ICICI & Edelweiss

MUMBAI: Leading brokerages in India have recommended a 'buy' rating for Sun TV, the television channel consistently leading across genres for weeks as per BARC India ratings. ICICI Direct has recommended 'buy' rating with a target price of Rs 830 in its research report dated 14 August, and...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Rajkummar.jpg?itok=dQ3Uok06
Rajkummar wins award for Trapped, 'Shab' Australian premiere on 18 Aug

NEW DELHI: Actor Rajkummar Rao won WESTPAC Special Mention Best Actor Jury award at the Indian Film Festival of Melbourne for the survival drama Trapped released this year. Rajkummar won huge critical acclaim for the thriller helmed by award-winning filmmaker Vikramaditya Motwane. The movie was...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/nick.jpg?itok=jYeedMVK
Nick celebrates 'helper kids,' launches Halo

As part of Nickelodeon's commitment to recognize real kids who are making a difference in the world, the network is launching the Nickelodeon Halo Movement, a new year-round pro-social initiative celebrating kids who are helping and leading others (Halo).

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories