News channel option still open for Prasar Bharati

NEW DELHI: Prasar Bharati is still dreaming of a news channel in the Doordarshan stable. And rightly so.

In a two-day board, held yesterday and today, Prasar Bharati board members dwelt on the importance of a news channel as part of a vision ahead of national broadcaster DD celebrating its 43rd birthday on 15 September.

"Though it was not exactly said in so many words that DD should revive its news channel, but one of the points discussed as part of future of DD was the need and importance of having a news channel with Prasar Bharati (read Doordarshan)," a senior Prasar Bharati official who attended the board meeting told

Some months back, senior Doordarshan and Prasar Bharati officials had gone on record telling the media, including, that there was a plan to revive the now-defunct DD News with the probable unveiling happening on 15 September. This was followed by hot denials, of course, after the information and broadcasting ministry `unofficially' said there was no such moves and that the government was not thinking on those lines either.

Does the "vision" mean that Prasar Bharati will go ahead and revive DD News? "Well, the agenda of the board meeting did not spell it out in such clear terms, but the underlying feeling during a discussion was that a separate DD news channel is of utmost importance, especially if Doordarshan and All India Radio are to continue playing their role of public broadcaster effectively," the Prasar Bharati official said.

The official, however, clarified that apart from a short discussion on the importance of a news channel, the board members took nothing formal up in this regard.

Prasar Bharati had closed down DD News, a satellite channel, in January earlier this year after about 18 months of being on air. During this period the channel had failed to get adequate visibility owing to the reluctance of cable operators to put the channel on prime band ahead of the likes of Zee News, Star News, Aaj Tak and even CNBC India. A treatment which is being meted out to DD Sports also despite a government diktat that at least three DD channels ought to be on the prime band.

Meanwhile, the Prasar Bharati board, which had primarily met to bid farewell to its chairman Prof UR Rao who resigned last month citing personal reasons, also discussed matters relating to training of its employees and beefing up operations in non-urban areas, amongst other things, corporation sources said.

Prasar Bharati Corporation, an autonomous body formed under an Act of the Indian Parliament in the late 1990s, oversees the functioning of DD and AIR, two of the biggest broadcasters in the world. Since it was part of the information and broadcasting ministry officially till some years back, the corporation also carries a baggage of over 40,000 employees who, according to several panels set up to look into the restructuring of DD and AIR, are making the corporation lethargic and inefficient considering the vast infrastructure at its disposal. It has also been stressed that Prasar Bharati needs to shed weight and fast.

Latest Reads
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories