Television

Star readying plans for interactive televiewing

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/24/Star%20India_0.jpg?itok=N5JheStn

NEW DELHI: The Rupert Murdoch-controlled Star India appears to be reviving its plans of getting into interactive televiewing. As a small step towards this, it has tied up with various cellular service providers across the country to use the medium of SMS (short messaging system) for various programmes and contests across the Star bouquet of channels. .

Confirming the development, telecom industry sources said that Star has finalised agreements in this regard with cell service providers like Hutch, RPG, BPL and Spice Telecom. Negotiations are on with the likes of Bharti Cellular Ltd, which operates cellular services in various cities under the Airtel brand.

"The revenue that is generated out of sending SMSs by cell phone users for participating in contests and programmes on Star channels or accessing any other info will be shared between the service provider, which will keep the majority of the revenue, and Star," a senior executive of a telecom company said.

Star India's parent company, the Hong- Kong-based Star Group Ltd, will launch a full-fledged interactive TV service in Taiwan later this year. (See related report: Star-backed network launching interactive service in Taiwan)

Though this step towards involving the viewer with the on-air programme has been started in a small way by Star India through a programme on Channel V where jokes can be sent via SMS, a full-fledged business plan is still being worked out. Even last Friday, when Kaun Banega Crorepati (KBC) made its re-appearance on Star Plus (the best of series), Star India had tried out the mechanism of involving viewers through SMS, but the system had developed a technical snag.

Star India's future plans involving interactive TV, to be unfolded over a period of time, includes providing TV guides across channels, participation (registration and voting) in contests through SMS, getting entertainment-related news, jokes and trivia. As per the broad business game plan, forecasts on zodiac, birthdays and "panchang" (Hindu calendar) and downloads of ring tones and logos too, will form part of interactive televiewing at a later stage.

The telecom industry sources said that the phased rollout of interactive televiewing involving mobile phone users was supposed to have started in July through Star's universal access number STAR-7827. The marketing of these services is to be done by Star on a revenue sharing basis with the cell service provider.

What is the mega opportunity? To provoke instant interaction between Star and the viewer through mobile telecommunication, which will span across all the Star channels and platforms, including Radio City (the FM radio brand name) in various cities and its website indya.com.

The idea is to cover the entire country through SMS and intelligent voice recording (IVR) and provide high entertainment value of the content.

Cellnext, which is the technical partner of Star, in this venture, according to sources also feels that network traffic over SMS can graduate to other such related technologies and will be driven by mass market/entertainment content.

The plan is also to use applications, which will be user friendly and during the next phase of this venture usage of Roman Hindi and other regional languages is also being looked into to broadbase participation.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/discovery.jpg?itok=66ctEOxV
Discovery partners WWF for tiger conservation-related content, celebs & brands on board

Discovery Communications has announced new content and partnerships with leading celebrity and consumer brand partners who will join Discovery to ignite awareness and help promote the global movement to save tigers from extinction.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/dastaan.jpg?itok=wuJSU9Dt
Dharmendra releases Shemaroo's 'Dastaan-E-Rafi' docu DVD

Shemaroo Entertainment has released Dastaan-E-Rafi, an award winning documentary film based on Mohd. Rafi’s life on DVD to mark his 37th death anniversary. It was launched by the legendary actor Dharmendra who is a self-confessed fan of Mohd. Rafi and for whom Rafi sang several popular songs.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/barc.jpg?itok=QLy1BBgB
BARC India now a case study on TV audience data at IIM Calcutta

India’s one of the premier management institute IIM Calcutta has developed a a case study on the TV viewership system in India. The case study traces the history of Television Viewership Measurement, leading up to the setting up of Broadcast Audience Research Council (BARC) India.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/K_Govindraj_2.jpg?itok=5-h0pTyH
Ministry recognises basketball body BFI as national federation

MUMBAI: The ministry of youth affairs & sports (MYAS), in a much-awaited decision, formally granted recognition to the Basketball Federation of India (BFI) as a National Sports Federation (NSF). This recognition has been granted as the BFI has fulfilled all the conditions laid down by the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/DD.jpg?itok=WomAu-Ou
No anomaly in DD news correspondents' designations, says Irani

NEW DELHI: The Government has said that there is no anomaly in the designations of news correspondents in Doordarshan. Information and broadcasting minister Smriti Zubin Irani has told the Parliament that the recruitment rules of 24 March 2014 had said that the posts in the TV news correspondents...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/1111_0.jpg?itok=OkFIiEuf
Women empowerment: One-minute DD film contest to mark I-Day

NEW DELHI: Even as Doordarshan is holding a competition of short films to mark seventy years of independence, the Channai-based Human Rights Advocacy and Research Foundation [HRF] has invited entries for one-minute films for a Festival to be held next month. The “Freedom.Film.Festival” (competitive...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/AXN.jpg?itok=Uij40v5H
AXN invites entries to Taveloka 'Asia's Got Talent'

MUMBAI: Traveloka has emerged as the main sponsor for Asia’s Got Talent. The partnership underlines Traveloka’s purpose of supporting dreams across Asia -- it will be sponsoring the grand prize of USD $100,000. Traveloka will also be presenting the Traveloka Awards – an award for the winner with...

Television TV Shows Reality
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Ajay%20Singh.jpg?itok=vgeS5qq0
Indian Boxing Federation invites bids for pro league

MUMBAI: Now it’s the turn of the pugilists to get their own league. The Indian Boxing Federation (IBF) is seeking to license the Indian Boxing League to agencies or organisations. It has invited companies to bid for the licence through a tender notice issued today.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/pranay.jpg?itok=InUremhj
NDTV issues statement on tax demand of Rs 4.3 bn

MUMBAI: NDTV has issued a statement on the immediate tax demand of Rs 4.3 billion. It stated on its web site: "The attempt to intimidate and paralyze NDTV has expanded to epic proportions in the last 24 hours. There are new attacks from the CBI and the Enforcement Directorate. In short, there is a...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories