Asia increasingly buying into French animation

SAINT-TROPEZ: Vive la France! That's a message that is finding an increasing number of listeners in Asia Pacific. At least if one goes by the figures of French television programming exports released by the French television producers association TVFI, The Institute National de l'Audiovisuel (INA), and the Centre national de la cin?matographie (CNC) at the Rendez-Vous 2002 organised by TVFI in Saint-Tropez in the south of France on 10 September.

These rose by 32 per cent in 2001 from 8.2 million Euros to 10.2 million euros in 2000. Japanese broadcasters accounted for 40.3 per cent of these sales, China for 10.4 per cent, while Australia and New Zealand chipped in with 9.9 per cent.

Singapore, India and other countries grabbed 13.4 per cent of the exports, South Korea 8.8 per cent while Indonesia did 3.8 per cent. Asian broadcasters exported more fictional programming than Central European broadcasters accounting for a 15.5 per cent share of the pie, which was led by West Europe (49.4 per cent) and North America (8.2 per cent).

Asia also had a large part of French documentary acquisitions with a 14.1 per cent share in a genre segment that was once again led by west Europe (59.8 per cent), North America (8.9 per cent). West Europe accounted for 76.6 per cent of French animation exports, north America for 11.9 per cent and Asia for 4.2 per cent. "French animation is finding increasing buyers in Asia. Acquisitions by broadcasters are rising at a fast clip," says TVFI executive director Mathieu Bejot. Amongst the Asian countries that figured prominently in the buyers list are Japan, China, and South Korea.

While the appetite for French television productions in Asia has been on the rise, sales on the whole declined by 2.1 per cent from 129.3 million euros in 2000 to 126.7 million Euros in 2001. There was however, a rise in of 21.8 per cent in pre-sales and co-productions from 171.2 million Euros to 208.5 million Euros. "We have had these results at a time when the economy and television companies have been having rough ride," says TVFI president Jean-Louis Guillaud. "Post 11 September in 2001 everyone has been having a tough time."

That tough time is likely to continue in 2002 too. "The first six months trend has been a little slow. We will have to wait till MIP TV to see if the market for programming acquisitions picks up," says Bejot. "However, it's a long term perspective we have on the business."

Bejot adds that TVFI is considering making a push for French television programming in India in the coming year through special meets between potential Indian buyers and French animation producers and are also inviting the latter to showcase their programmes in India.

Latest Reads
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories