A Team in place, SET safe on ad rates

MUMBAI/DELHI: After a day of high drama when at one point it appeared certain that the Indian team for the Champions Trophy would go sans stars like Sachin Tendulkar, Saurav Ganguly and Rahul Dravid, a resolution was finally hammered out following a global teleconference between the Board of Cricket Control in India (BCCI) and the International Cricket Council (ICC) and other Test-playing nations.

The BCCI this evening named a full-strength squad, with Saurav Ganguly as captain, for the September 12-29 tournament. With this announcement, the Sony Entertainment TV India team can finally rest easy and get down to the business of extracting the maximum value out of this tournament, seen as a trailer for the Big One - the World Cup in South Africa next March.

The talk of a B Team going earlier in the day had led to advertisers on board raising the possibility that the terms of the contract with SET India as also WSN being re-negotiated.

SET India ad sales head Rohit Gupta, now can concentrate on wrapping up the 20 per cent or so of inventory on spot buys that still remain open. The presenting sponsor and three associate sponsors have signed on the dotted line. Pepsi is the presenting sponsor, while Hero Honda, Raymond and ICI Paints are associate sponsors.

Gupta clarified that as of now there would not be a fourth associate sponsor as had been mentioned earlier. Sunil Mittal's Bharti Telecom, which had been seen as a possible associate sponsor, had decided to take up a significant number of spot buy inventory instead, Gupta said.

LG India, another global partner is yet to sign on with SET India but now may well be willing to reconsider. According to industry sources, on last count it had conveyed to Sony that it was willing to pay in the region of $ 3000 for a 30 second spot.

According to Gupta, the spot ad rates for the Champions have been fixed at $5,500 (about Rs 267,000) for 30-second spot buys, while the opening pricing for next February's World Cup in South Africa was $7,000 (Rs 340,000) for 30 second spots.

Media reports have put the value of the deal that Sony had struck with main sponsor Pepsi at Rs 300 million entitling the soft drinks giant to spots totalling around 300 seconds per match for both the Champions Knockout series as well as the World Cup tournament in February next year. There are 15 matches in the Champions, while the World Cup brings on air 54 one-day matches, together bringing a total of 69 matches.

This works out to an average of Rs 435,000 per 30-second spot, which is way too high unless there have been other sweeteners that Sony has bunged into the deal.

Latest Reads
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories