Television

MAX announces commentary team for Champions

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/27/Set%20max.jpg?itok=QH5Cguoc

MUMBAI: With just a few days for the start of the ICC Champions Trophy, Sri Lanka 2002, SET MAX, which has the cable and satellite telecast rights for the tourney, today announced the commentators and experts for the ICC Champions Trophy, Sri Lanka 2002.

The announcement was made a few hours before the Board Of Cricket Control in India (BCCI) was to make its announcement as to the composition of the team that would be doing duty for the country in the Emerald Isles.

Max's panel of commentators are Tony Greig, Sanjay Manjrekar, Robin Singh, Ravi Shastri, Barry Richards, Ian Bishop, Jeff Thomson, Roshan Mahanama and MAX brand ambassador Kapil Dev. Shastri is currently on the ESPN Star Sports commentary team and the current deal with him is restricted to this tournament. According to the information available, Shastri is not on an exclusive retainer basis with ESPN Star Sports.

There is a three man expert panel that will be in action during the event - Kapil, former Sri Lanka captain Arjuna Ranatunga and explosive cricketer and former India opener K Srikkanth.

MAX business head Rajat Jain was quoted as saying in an official release: "We have signed on some of the world's best commentators to provide our viewers and cricket fans with insightful inputs and information during the matches. Cricket fans watching the game on MAX can look forward to an exciting tournament guided by the world's best commentators."

MAX has, meanwhile, branded its programming package "Extraaa Innings".

About the sales packages in the offing, Jain said: "We have created several exciting packages around the highlights from each game, including Weather Report, Master Blaster, Super Fours, Super Sixes, Fall of Wickets, Safe Hands, Pitch Report, Toss Report, Great Saves, Close Shaves, Turning Point, Q&As, and several more."

KEY ELEMENTS OF "EXTRAAA INNINGS":
1. Ruby Bhatia and Charu Sharma will be the two presenters who will take the entire family through a whole day of cricket entertainment, which will comprise of the customized live action and the entire wrap-around programming.

2. Thematically, MAX will extend the personality of the film Lagaan, into the cricket arena. A special character from the film will provide viewers with irreverent, tongue-in-cheek entertainment, throughout the day, intermittently. This Lagaan character will be part of the live telecast, plus one of the several key entertainers during the breaks. For example, when a batsman hits a four or a six, or gets out this special character will be there to express viewer and batsman emotion.

3. To appeal to our younger audiences and the young at heart, MAX has developed an endearing animated character who will come alive whenever there is any key action on the live telecast - be it a batsman getting out bowled or caught or run out, or scoring a duck, etcetera.

4. MAX will increase and encourage viewer involvement during the matches though a unique, innovative prediction game called PREDIKTA. Predikta is a simple interactive game that will give viewers several opportunities everyday to be lucky winners and win loads of prizes. Participation will be by SMS, and the prizes everyday include a motorcycle, a colour TV, a washing machine, a refrigerator, watches, and much more. This game will run the entire duration of the ICC Champions Trophy.

5. MAX has also developed several cricketing interstitials or vignettes and these are:
"Khiladi Number 1": Profiles of cricket players "Maiden Over": Ordinary women plus female celebrities talking about and expressing their opinions about cricket and cricketers."Mahasangram": Famous clashes from the world of cricket like Sachin Tendulkar and Shane Warne etc."It's My Life": Cricket stars talking about their interests, hobbies and lifestyle outside of cricket."Cricket Dil Se": Film stars, celebrities, cricketers and ordinary fans talking about things the game and the world of cricket. "Hum Kisi Se Kam Nahin": Team profiles of each cricket team, highlights their key strengths, players, with comments from experts / contemporaries.

The typical pre-match programming will begin with Ruby Bhatia, Charu Sharma and the Lagaan character doing a lead-in to a discussion on the game of the day, covering viewer and fan expectations, to the training reports and details on the preparations made by the teams of the day, Predikta, and much more. There will be food specific segments and lighter segments like fun moments on the field or where MAX will accompany cricketers on lifestyle visits in and around the city and to track what they do and how they unwind! Viewers can also look forward to some spectacular sites and sounds of Sri Lanka with a video travelogue. And viewers can get set for a barrel of laughs and loads of information as presenters will explain in simplistic terms, the intricacies of cricket. There will be an astrology section too, at the beginning and end of the day's play!

The entire customisation and programming for the ICC Champions Trophy to be shown on MAX is being done by TWI, the television arm of IMG.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/asianet.jpg?itok=Wy0Q6Jox
Asianet News Digital’s suvarnanews.tv claims to have registered 20 times Y-o-Y growth

Asianet News Kannada digital platform www.suvarnanews.tv has reported a phenomenal 20x year-on-year growth. This shows the potential of vernacular in driving the next big wave of digital news growth. As the language with the third highest Internet adoption after Tamil and Hindi, Kannada has emerged...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/freeedish_0.jpg?itok=Pk0x1Gw3
Doordarshan puts off 37th FreeDish auction

The 37th online auction for vacant general entertainment channels on Doordarshan’s free-to-air DTH platform FreeDish slated for tomorrow has been put off.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories