Television

410 m homes to view 1st MTV Latin American Awards

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MIAMI (US): The first annual MTV Video Music Awards Latin America will be broadcast in Spanish to more than 410 million households around the world with a potential viewing audience of over one billion people.

The network's first pan regional event of this kind, the awards will air on MTV's global network and select broadcasters such as Mexico's Televisa (Canal 5). Following its premiere, the MTV VMALAs will broadcast on MTV channels around the world and on select terrestrial outlets in Latin America.

The MTV airings will include MTV US on 1 November at 8PM/ET, MTV's 10 channels in Europe and eight channels in Asia, MTV Brazil and MTV Russia. Terrestrial outlets carrying the event include Televisa's Canal 5 in Mexico among others. The live broadcast on MTV Latin America will air at 8 pm (Mexico), 10 pm (Argentina), 9 pm (Chile). The Awards will honour artists from Latin America and around the world - winners will be chosen exclusively online by music fans at http://www.mtvla.com.

The event will take place on 24 October at the Jackie Gleason Theater in Miami Beach and air live on MTV Latin America and MTV2 in the US. Carlos Santana will perform a song from his upcoming album with pop sensation Michelle Branch. Other performers include Shakira, System of a Down and Latin rock superstars Mana. The MCs are Argentine TV and radio personality Mario Pergolini and Mexican actor Diego Luna.

In addition, the show also will be seen through terrestrial outlets in Mexico, Venezuela, Colombia, Costa Rica, Dominican Republic, Panama, Ecuador and Nicaragua.

Harris Interactive a worldwide market research and consulting firm, acting as a private auditor will tabulate the results for the show. Charlie Singer (SVP Programming/Production, MTV Latin America) will executive produce. Sponsors include Coca- Cola de Mexico, LG Electronics, Visa International Latin America and Caribbean, Sony Ericsson Mobile Communications and Malibu.

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