MUMBAI:
"The 2002 MTV Video Music Awards," telecast live from New York
City's Radio City Music Hall on 29 August (not in India though),
was the most watched in the show's history, averaging more than
11.9 million viewers in the US.
The
highlight of the 19th edition of the VMAs was rapper Eminem
walking away with four awards (as well as almost getting into
a fistfight) and must have left all the show's many teen-oriented
advertisers laughing all the way to the bank.
According
to the Nielsen ratings, it had an 8.3 household rating and
an 11.1 rating in the 12-34 demographic, up 5 per cent from
last year.
The
VMA show also out-delivered all broadcast networks in prime
time, and is the highest-rated and most-watched basic-cable
program for the year to date among households and 12 to 34-year-olds.
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