DD Sports cuts signal to Hathway in Mumbai

MUMBAI: DD Sports is suddenly sporting the kind of aggro shown by private broadcasters like rival ESPN Star Sports in protecting its turf.

Almost in tandem with extracting an injunction from the Delhi High Court preventing ESS from airing a daily highlights package of the ongoing India-West Indies cricket series, DD Sports yesterday switched off its feed to Hathway Cable and Datacom in Mumbai and some parts of Maharashtra.

The reason: the Star India-backed MSO's refusal to accept DD Sports' recent monthly subscription price hike from Rs 7.15 to Rs 8.95.

Left hanging in between the two antagonists is the viewer, who has been hit with a double whammy in that not only is he/she missing out on the cricket action but also the ongoing Asian Games in Busan.

The prime mover behind both the court injunction as well as the switch off is the DD Sports distributor Modi Entertainment Network (MEN). Hathway executives have been quoted as saying that the DD Sports signal was switched off by MEN after they refused to pay the "arbitrary price hike of nearly 30 per cent."

"MEN is the single distributor of DD-Sports, and this month the government hiked the monthly broadcasting fee from Rs 7.15 to Rs 8.95, which Hathway did not pay, so this situation has developed,"MEN vice-president, Alok Govil was quoted as saying by the Financial Express. "Moreover it is not an arbitrary price hike as they have always hiked cable broadcast fares during October," Govil added.

An interesting twist to the sequence of events is that Hathway's hopes of withstanding consumer pressure by banking on ESPN and STAR Sports telecast of daily highlights have been dashed by the Delhi High Court injunction that says no part of any ongoing match could be telecast in any form within the Indian territory.

This is likely to increase the pressure on Hathway to reach a settlement. And the battle is widening in its ambit. Hathway has retaliated by putting Ten Sports (which is also distributed by MEN through group company Cable Distribution Network) off air on its network.

But all this might well backfire on Hathway. Consumers are reportedly peeved because monthly subscriptions have recently been hiked by Rs 50 on an average and they fail to understand why Hathway cannot carry DD Sports. The switching off of Ten Sports looks like only increasing the resentment among consumers.

Latest Reads
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories