ETC to operate as third brand offering of Zee Group

MUMBAI: ETC Networks Ltd, at its 20th annual general meeting yesterday, declared that its two channels, etc Music and ETC channel Punjabi, would function as an additional brand to the two existing brands Zee and Alpha.

The appontment of Zee Group broadcasting CEO Sandeep Goyal as managing director of ETC Networks was endorsed during the AGM, as too the appointment of Goyal, Rajiv Garg, Vikas Gupta and Hema Malini as directors on the ETC board.

Goyal clarified that ETC will be an independent brand and will be leveraged to its fullest extent. "Zee Networks will now have ETC as an additional brand to the two existing brands Zee and Alpha. ETC will be the third brand on the Zee-Turner bouquet." ETC will be distributed under the brand name of 'Alpha ETC' in UK and USA markets.

In his address, Goyal briefly explained the need and benefits of the tie-up between ETC and Zee Telefilms. Goyal said: "As a result of this change, your company will have access to the state of art technology in broadcasting and distribution. Moreover, as part of stronger bouquet of channels the reach of ETC channels will increase manifold in India and international markets. We are all committed to maximise shareholders wealth and grow ETC as media conglomerate making it the undisputed leader in the niche markets."

The two ETC Network channels are etc Music and ETC channel Punjabi. As part of the Zee Network, ETC expects to maintain continuous growth in both these segments, not only in India, but in overseas markets also, an official release says.

Latest Reads
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories