MTV, MGM join hands for Bond film promo

MUMBAI: MTV and MGM have announced a worldwide multi-million dollar movie marketing partnership in support of Eon Productions and MGM Pictures' new James Bond movie, Die Another Day.

As part of the promotion, for the first time ever, all MTV channels globally premiered Madonna's song Die Another Day from the movie's soundtrack on 10 October at 5 pm. It will repeat on 12 October at 2 pm and 14 October at 11 pm. This marked the music video's global debut exclusive to MTV for 24 hours which started 10 October.

Produced by Michael G. Wilson and Barbara Broccoli and starring Pierce Brosnan and Halle Berry, the film is slated for release around the world from November 2002 through March 2003.

MTV's global network of channels in the Europe, Asia-Pacific and Latin America, North America and Russia will support the release of Die Another Day with regional competitions, complemented by Bond-related programming.

MTV channels will also create customised programming and promotions in support of the movie. Additional global programming that will be available to MTV channels include: Making the Movie:, a behind the scenes look on the set of the film. This aired on 10 October at 5 pm. It will repeat on 12 October at 2 pm and 14 October at 11 pm. There will also be a Halle Berry Movie Special:, a retrospective on the career of the latest Bond girl, who won an Oscar for Monsters Ball.

Day in the Life of James Bond: sees MTV cameras following Pierce Brosnan around during the filming of the film. Die Another Day Movie Special: interviews with the cast and crew of Die Another Day. To extend the brand promotion further, Brosnan and Berry will make a special appearance at the 2002 MTV Europe Music Awards in Barcelona on 14 November . MTV International's regional networks and channels are also collaborating to create custom made competitions specifically designed to promote the movie's connection to the youth audience. The regions are working to promote the movie online via MTV's locally programmed websites.

In Die Another Day Brosnan has to contend with megalomaniac Gustav Graves played by Toby Stephens who has built a satellite which has the capability to act as a secondary sun.

Latest Reads
World Television Premiere of Judwaa 2 on Star Gold

This Christmas, Star Gold dons the Santa hat promising to indulge its viewers with double the entertainment, double the excitement and double the fun! The Home of Blockbusters announces the World Television Premiere of one of the most sought after films of the year – Judwaa 2. The film that raked...

Television TV Channels Movie Channels
Eros International inks co-production pact with Drishyam Films

Eros International Media Ltd (Eros International) has signed a four-film co-production deal with leading production house, Drishyam Films.

Television Production House Film Production
ITW Consulting bags in-stadia ad rights for Ind & Aus tours of SA 2018

ITW Consulting, India-based sports management company, has acquired in-stadia advertising rights for the Indian and Australian Tours of South Africa for 2017/2018. ITW Consulting rights will market and sell these in-stadia advertising rights to non-South African companies and entities.

Television TV Channels Sports
Nickelodeon kid's choice awards 2017

Nickelodeon Kid's Choice Awards (KCA) 2017, presented by Dabur Red Paste, powered by Jolly Rancher in association with Yellow Diamond and Funskool and Apis Honey took place on 15 December 2017.

Television TV Channels Kids
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
&Privé HD celebrates the birthday of the Steven Spielberg

&Privé HD, the English movie channel, presents Club Privé: Spielberg Edition – a curation of five of Spielberg’s best movies exploring different sides of human emotions. The special will air from 18 to 22 December at 11 pm only on &Privé HD.

Television TV Channels English Entertainment
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories