Television

MTV, Saregama, Pepsi to add sparkle to Big B's bash

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MUMBAI: Special ads, a book release, a remixed music album. Its all happening to mark superstar Amitabh Bachchan's turning 60 tomorrow.

Soft drinks major Pepsi, for who the Big B is a brand ambassador, unveils a specially edited montage of the superstar's recent ad films for Pepsi with a specially commissioned audio track. The ads will appear on national broadcaster Doordarshan during the live telecast of the ongoing first cricket Test match between India and West Indies tomorrow and the day after (11 and 12 October). Additionally, all other Pepsi TV ads during the match on these two days would also carry the greeting - "Happy Birthday Big B" - superimposed on them.

MTV India and Saregama will celebrate Bachchan's birthday by presenting Main Amitabh Bachchan Bol Raha Hoon, a compilation of the legend's best-remix songs interspersed with hit dialogues from his movies in his own voice.

The collection offers original voices of Kishore Kumar, Mohamad Rafi, Manna De and others. Each track has been mixed to create distinct and individual tunes, states an official release.

The album's leading track is the foot -tapping Jumma Chumma followed by all time hit dance tracks Apni To Jaise Taise, De De Pyar De and Dekha Na Haye Re. It also includes the evergreen soulful ballad Kabhi Kabhie Mere Dil Mein and the zesty Meet Na Mila Re Man Ka and Yaari Hai Imaan Mera, adds the release.

Pepsi, meanwhile, has initiated a campaign in Kolkata to enable thousands of Amitabh fans to sign their names and write birthday greetings to the "Star of the Millennium" on a 100 foot long and 20 foot high vinyl banner - probably the worlds largest birthday greeting.

Pepsi will be taking the banner to specially constructed Pepsi stalls across Kolkata. People writing their greetings can also get a lucky draw coupon. The birthday greeting will be later front lit and put up on the Eastern Metropolis Bypass, the best spot in Kolkata in terms of visibility.

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