Balaji takes aim at regional programming

MUMBAI: The next fiscal will belong to more regional programming and a foray into overseas markets for current leader of the production house pack, Balaji Telefilms.

While the rest of the current year is being reserved for consolidations, the production house is eyeing the regional channels for shows that could well go on air in the first quarter of 2003-04. According to COO Rajesh Pavithran, the hit soap factory plans to have at least two more shows on air on south Indian channels before March 2003 itself. It is also negotiating for a slot on Sun TV, while an increased presence on Gemini, where Balaji's Pavitrabandam has already created quite a splash, cannot be ruled out.

While the Kerala market is what Balaji is targeting for its next foray into the South, currently it is Udaya that has two Balaji shows on air and will have two more shortly. Kannadi, a daily in the 6.30 pm slot that was almost sinking into oblivion five weeks ago, has had a miraculous resurrection with the latest ratings pegging it at a TRP of 11.97 (27 September) making it Udaya's top rated show. The turnaround, says Pavithran, can be attributed to a drastic change in the storyline.

"We keep re-inventing ourselves every three to four weeks," says Pavithran, of Balaji's strategy of keeping pace with viewer demands. Which is why, twists in the tales have been occurring at a faster pace on all Balaji shows of late. While the queen of soaps Kyunkii 's 20-year jump helped the plateauing ratings take a proportionate jump, the same has not worked for Kutumb on Sony, where one story has given way to another with the lead characters retained. The ratings are just not what they used to be and Pavithran admits that while they are not what the production house would be happy with, he is confident that the Love Story track that Kutumb is currently following will push up ratings as the plot moves along its tear jerking line.

Among the production house's new shows lined up are Kaalki for Star (although the official contract has not been drawn up yet, according to Pavithran) and a new show for Sahara, both of which will be up and running in November.The production house is also planning programmes for Punjabi and Bangla regional channels in the next fiscal, says Pavithran.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories