Cartoon Network US scores growth across all key demos

MUMBAI: Supported by a growing line-up of prime time original series and strong afternoon and late-night franchises, Cartoon Network US concluded the 2001-2002 television season charting significant growth in all of its targeted demos.

- Tweens 9-14 delivery increased by 24 per cent in total day, 14 per cent in prime time.

- Kids 6-11 delivery grew by 14 per cent in total day, 9 per cent in prime time.

- Kids 2-11 delivery improved by 8 per cent in total day, 4 per cent in prime time.

- Adults 18-34 late-night delivery (Sat, 11 p.m.-2 a.m. & Sun. 10 p.m.-1 a.m.) expanded by 33 per cent.

- Viewers 12-24 delivery rose by 31 per cent in total day, 25 per cent in prime time.

An official release informs that this delivery trajectory, coupled with the network's distribution growth to near-full cable penetration (81.9 million homes), proves the network's programming strategies this year which were building its signature slate of prime time original series with premieres on Friday nights, expanding its Toonami afternoon action-adventure block to 7 pm and introducing an entirely new weekend late-night franchise specifically for adult viewers; and adding original fare to its morning dayparts, etc. have worked on all fronts.

Tthe original series premiere of Justice League delivered more adults 18-34 than any telecast in Cartoon Network history, the release says. Among the other shows that performed well include exclusive anim import Dragon Ball Z , Adult Swim Action, Adult Swim Comedy and Baby Looney Tunes:

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