Television

Radio City tunes in to non music programming

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/20/radio_city.jpg?itok=7HZDCQKh

MUMBAI: Can what worked for Star on television succeed for its FM arm on the radio airwaves? The answer will be known soon enough - a radio version of landmark gameshow Kaun Banega Crorepati, to be followed by Star Plus' hit soaps will all feature on Radio City within a month.

The private radio station from the Star Network stable has decided to go non-music with a vengeance. While the first step in this direction is Radio City 91 FM Suno Aurr Lakhpati Bano, an aural version of KBC that kicks off on the station on 7 October, radio versions of Star's hit soaps like Kyunki' and Kahaani.' are likely the next step towards inducing the fickle listener into more trials of Radio City as well as giving the advertiser quality content to advertise on.

Cricket, says COO Sumantro Dutta, will be the next phase of non music programming that Radio City is looking to capitalize on before the World Cup early next year. The channel though, will not be content with broadcasting scores and analyses but will develop novel shows that will pull in the cricket lovers, says Dutta. As of now, SALB, that will shoot hourly questions at listeners every day, is targeted at the SEC A,B,C males and females in the 15 to 44 age group.

The USP of the show is Amitabh Bachchan, who will ask the 10 questions daily and result in one lakhpati per day. The Radio City strategy is a calculated one. The channel aims to break the clutter of the five private stations that clog Mumbai's airwaves, induce large number of trials as well as increase brand content on the channel. The strategy has an uncanny resemblance to the evolution of Star Plus over the years. Radio City has switched to Hindi as its primary language, is now banking on a KBC inspired show and plans to use soaps to pull in the viewers.

"Listeners are still confused about stations and the frequencies attached to them," admits Dutta. The appointment listening that SALB intends to promote will also help establish an identity link for Radio City. A massive sales force too has been deployed in the field to enlighten retailers about radio as an advertising medium, says Dutta, "so that radio is no longer perceived as a secondary medium."

The first run of SALB will be for six weeks, depending on the success of which, the show will be taken to other cities where Radio City has a presence. Radio City is set to debut in Delhi at the end of February or the first week of March along with other private players in the fray, as all private stations will be co-located on AIR towers in the capital.

Radio City Mumbai currently claims a listener base of 2 million. Dutta says that an estimated 9,000 to 10,000 listeners respond to the current phone in shows on the station and expects the figure to shoot up by 20 times that number once SALB starts. The station has gone progressively Hindi in the last couple of months and currently has an average of 70 brands advertising on the channel.

Radio City also will be employing NFO-MBL to track the success of SALB along with its in house team.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/hichki.jpg?itok=YnbGpJnc
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/raid.jpg?itok=P0Yt38Li
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/travelxp.jpg?itok=fZ5WlyF7
Travelxp explores Nagaland this month; Strictly Street, Krazee Foodie return for second seasons

Travelxp, the world’s leading travel channel, continues to excite its viewers with its popular show ‘Xplore Nagaland’ and new seasons of ‘Strictly Street’ and ‘Krazee Foodie’ as it continues to bring an experience of new places, diverse cultures and exotic cuisine straight to viewers’ living rooms...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/bbc.jpg?itok=bcNVAmGo
BBC StoryWorks expands into India

BBC StoryWorks, the global content marketing team within BBC Global News Ltd, has expanded into India with staff now based in the country for the first time as part of wider growth across the Asia Pacific region.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/firstpost.jpg?itok=eJfp--s7
Firstpost turns 7: a look back at the milestones

MUMBAI: Firstpost.com India’s leading digital news platform known for its path breaking content and remarkable journalism, celebrates 7 years in the industry. The platform was launched in 2011 by Network18 as an exclusive online news and views website and app accessible across platforms and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/star-sports.jpg?itok=CvBZ76Tv
Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

On the evening of 27 May, Star India wants to ensure you see nothing but IPL on your TV screens, no matter where you are or what language you speak. It has roped in Star Pravah and Asianet movies to add two new language feeds for better reach of the IPL 2018 in Marathi and Malayalam respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/Sunil_Lulla.jpg?itok=JxBknQjA
Sunil Lulla joins Balaji Telefilms as group CEO

MUMBAI: Indian production company Balaji Telefilms has appointed Sunil Lulla as its new group chief executive officer. His new role will be effective from 25 May 2018. He will replace Sameer Nair who quit the company to join Applause Entertainment.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/19/Women_team.jpg?itok=GlXhW-Eb
Nielsen on changing landscape of global sports

MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and a rapidly evolving sponsorship market.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/itw.jpg?itok=k4WnARII
ITW Consulting appoints Navneet Sharma as president, international strategy, sales & IP development

ITW Consulting, a global sports commerce specialising in crafting and executing multi-faceted brand management solutions across sports, entertainment and media, has appointed Navneet Sharma as president international strategy sales and IP development w.e.f. from May 2018.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories