Television

KTV trashes Vijay TV claim to No2 in TN

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/12/vijay%20tv_0.jpg?itok=Les32YaA

MUMBAI: Number 2? Let them first prove their claim to the Number 3 position in the Tamil language channel stakes, affirms the marketing head of KTV, P Saravanan, reacting to Vijay TV's assertion that it has taken over the second position after Sun TV in Tamil Nadu.

Saravanan, in an official communiqu to indiantelevision.com, accused Vijay TV of using dubious methodologies to prove its contention that it was Number 2 behind runaway leader Sun TV. Saravanan says: "A channel-to-channel comparison was made (by Vijay) with just one-and-a-half hours of prime time and two hours of non-prime time. Does three-and-a-half hours of a 24-hour channel determine channel standings? That too when three-and-a-half hours was selected to include the cream of Star Vijay and the filler/re-run slot of KTV?"

Saravan's response was a rather delayed reaction to TAM data (for the month of August) put out by Vijay TV in mid-September that it had inched past Sun's sibling KTV to claim the number two slot in prime time.

(Refer to report Vijay TV claims to have inched past KTV for details)

City
Total Market
Time Band
TG
Vijay TV
K TV
Raj TV
Jaya TV
   
Share
Share
Share
Share
19.30 - 21.00
CS 4+
13.6
9.7
3.6
2.7
  CS AB 4+
21.5
7.1
3.2
2.7
  ABC 4+
17.0
8.8
3.5
3.4

Dissecting the 7:30 to 9:00 pm data issued by Vijay, Saravanan explains that KTV had Sun TV reruns between 7:30 pm and 8:00 pm. At 8:30 pm the KTV night movie has just begun, says he. Commenting on the 12 noon to 2 pm band where Vijay Vijay claimed a share in the C&S AB 4+ category as 10.6 to KTV's share of 3.6, Saravanan says that between 12 noon and 1:30 pm there are filler film songs on air. At 1:30 pm the afternoon film just begins. The comparisons are just not valid is the point that Saravanan tries to establish.

Saravanan further states that it is the 7 pm to 11 pm prime time audience share that defines channel standing and for the month of August it was 13.03 per cent for KTV and 6.72 per cent for Vijay TV, he asserts.

Fastforwarding to the current situation, Saravanan says that in the 8 pm slot, the re-run that started from 16 September of Sun TV's highest ever rated soap Chitthi, which had ended its innings on Sun last year, had put paid to Vijay TV's top prime time serial Kavyanjali on the ratings front. Average TVRs for KTV the week that Chitthi relaunched was 6.35 while for Vijay's Kavyanjali it was a mere 3.32, asserts Saravanan.

"KTV is way ahead of the No.3 in the TN market. We do not see Vijay TV in the third position bracket also with others," Saravanan concludes as a parting shot.

Vijay TV was relaunched in October 2001 with the joint blessings of Star India and UTV. KTV is an exclusive Tamil blockbuster film channel, launched in the last quarter of 2001 to counter the formidable competition posed by the revamped Vijay.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/kannda.jpg?itok=eTeV8wJt
Judges take the stage in Zee Kannada’s Drama Juniors - Season 2

Bengaluru, 22 November 2017: This weekend is going to extra special for Zee Kannada viewers! For the first time ever, the judges panel including Mukhyamantri Chandru, Actress Lakshmi and Actor Vijay Raghavendra and show host Master Anand are all set to perform along with the little stars of Drama...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/amrita.jpg?itok=fkIIzK8W
The Walt Disney South Asia promotes Amrita Pandey to lead media distribution & OTT

The Walt Disney Company South Asia has elevated Amrita Pandey and appointed to the newly created role of regional head – media distribution and OTT, South Asia.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Epic_Channel.jpg?itok=cxozdoeN
GUEST COLUMN: From Juggle To Juggernaut: Localising content for India

There is an unassailable advantage in being the first to do something - there is so much to do that one is spoilt for choices. Opportunities lie aplenty and the emotional response is that of a kid at a candy store. All of us, in the local factual entertainment space, are that kid staring at a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/genres800.jpg?itok=O7zmL3ru
Colors Infinity, Comedy Central gain highest OTS in genres: Chrome DM

MUMBAI: With growth of 2.22 per cent, the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics & Media. In this category, Colors Infinity gained the highest OTS with 47.7 per cent and Comedy Central was the second most benefitted...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/discovery.jpg?itok=1Yn6OGCG
Discovery uncovers true stories of reality-based movies

Discovery Channel is launching a new series Real story of… which will premiere on 26 November and will air every Sunday at 10 pm. The series uncovers true stories behind some of the Oscar-nominated movies of recent years to separate fact from fiction.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/trolls_0.jpg?itok=1LRXaRxI
Star Movies brings Trolls to Indian Television Screens for the first time ever!

Staying true to the promise of being the destination for Hollywood Blockbusters, Star Movies brings to the Indian Television audiences, a fan favourite film Trolls. Directed byMike Mitchell and Walt Dohrn, Trolls stars the likes of Justin Timberlake, Anna Kendrick, Zooey Deschanel, Kunal Nayyar...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/KVL_Narayan_Rao.jpg?itok=prpf8_-w
Obit: In memory of KVL Narayan Rao

NDTV CEO KVL Narayan Rao had been battling cancer grittily for at least a couple of years. And, at times, it looked like he was on the verge of conquering it, of getting the life-threatening ailment out of his system. But this morning his body, which had been ravaged and weakened by various...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/rep.jpg?itok=7fR5acpM
The rise and fall of English news’ TV viewership

NEW DELHI: Tongues have been wagging in the industry that the English news genre viewership levels and ratings have not only been yo-yoing but also declining. From a high of an average weekly viewership of 3788 (‘000) impressions in the Broadcast Audience Research Council (BARC) data from week 27-...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/ira.jpg?itok=S8B6YYvd
PIB’s Ira Joshi new DG of Doordarshan News

Doordarshan News has appointed senior Indian Information Service officer Ira Joshi as director general (DG).

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories