DD to begin narrowcasting tomorrow

MUMBAI: Doordarshan is commencing the broadcast of locally relevant programmes, popularly known as 'narrowcasting', beginning 29 October.

The programmes will be originated and telecast from 12 selected Low Power Transmitters (LPT)s spread across the country, according to the pubcaster. The narrowcasting service at Palakkad in Kerala will be inaugurated tomorrow by the Minister of State for Urban Development and Poverty Alleviation, O Rajgopal. The second service from Amalapuram in Andhra Pradesh will be dedicated to the public by the Minister of State for Railways, Mr. Bandaru Dattatreya. Services in Bellary (Karnataka) and Coimbatore (Tamil Nadu) will commence from 31 October and those at Hissar (Haryana) and Nainital (Uttaranchal) from 1 November, according to an official release.

Ferozepur & Patiala (Punjab), Sagar (MP), Akola (Maharashtra), Hazaribag (Jharkhand) and Bilaspur in Chhattisgarh are the other centers covered in the first of phase of narrowcasting experiment.

At present Doordarshan originates and telecasts its programmes at national, regional and local levels through the National Network, Regional Networks and Programme Generating Facilities (PGF). While the National and Regional language channels run round the clock, the PGF stations originate programmes to a limited area for a short duration of time.

Doordarshan's network of LPTs cover a radius of an average of 15 kms of the area. The programmes produced for narrowcasting will contain segments on agriculture and rural development, education, health etc. They will be half an hour programmes telecast at time suitable to the targeted viewers, says the release.

Originally, the programmes were proposed to be produced by Agricultural Universities or State Departments of Agriculture. The regional DDKs were to provide training to ensure technical and aesthetic quality. A Memorandum of Understanding was circulated to the agricultural universities in the service areas. The project however did not materilise as the agricultural universities were neither equipped nor had funds and trained personnel to take up the production work on their own, says the release.

Subsequently, it was proposed that the production would be taken up by the DDKs using available resources and staff. The programmes would now be produced specifically keeping the targeted area in mind, in collaboration with the agricultural universities and state departments of agriculture. In the meantime, efforts are on to empower the universities to take up production on their own in the days to come.

Latest Reads
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam

Pakistan’s TV watchdog - the Pakistan Electronic Media Regulatory Authority (PEMRA) - charimanAbsarAlam was in the line of Pakistan’s Geo News anchor Shahzaib Khanzada’s fire last week. In his Monday to Thrusday current affairs talk show AajShahzaibKhanzada Kay Sath - the anchor grilled him time...

Television TV Channels GECs
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories