DD to begin narrowcasting tomorrow

MUMBAI: Doordarshan is commencing the broadcast of locally relevant programmes, popularly known as 'narrowcasting', beginning 29 October.

The programmes will be originated and telecast from 12 selected Low Power Transmitters (LPT)s spread across the country, according to the pubcaster. The narrowcasting service at Palakkad in Kerala will be inaugurated tomorrow by the Minister of State for Urban Development and Poverty Alleviation, O Rajgopal. The second service from Amalapuram in Andhra Pradesh will be dedicated to the public by the Minister of State for Railways, Mr. Bandaru Dattatreya. Services in Bellary (Karnataka) and Coimbatore (Tamil Nadu) will commence from 31 October and those at Hissar (Haryana) and Nainital (Uttaranchal) from 1 November, according to an official release.

Ferozepur & Patiala (Punjab), Sagar (MP), Akola (Maharashtra), Hazaribag (Jharkhand) and Bilaspur in Chhattisgarh are the other centers covered in the first of phase of narrowcasting experiment.

At present Doordarshan originates and telecasts its programmes at national, regional and local levels through the National Network, Regional Networks and Programme Generating Facilities (PGF). While the National and Regional language channels run round the clock, the PGF stations originate programmes to a limited area for a short duration of time.

Doordarshan's network of LPTs cover a radius of an average of 15 kms of the area. The programmes produced for narrowcasting will contain segments on agriculture and rural development, education, health etc. They will be half an hour programmes telecast at time suitable to the targeted viewers, says the release.

Originally, the programmes were proposed to be produced by Agricultural Universities or State Departments of Agriculture. The regional DDKs were to provide training to ensure technical and aesthetic quality. A Memorandum of Understanding was circulated to the agricultural universities in the service areas. The project however did not materilise as the agricultural universities were neither equipped nor had funds and trained personnel to take up the production work on their own, says the release.

Subsequently, it was proposed that the production would be taken up by the DDKs using available resources and staff. The programmes would now be produced specifically keeping the targeted area in mind, in collaboration with the agricultural universities and state departments of agriculture. In the meantime, efforts are on to empower the universities to take up production on their own in the days to come.

Latest Reads
Don't just believe in passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

Television TV Shows Drama Series
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories