Television

Star strategy: keep reinventing hit shows

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/20/Star%20India.jpg?itok=JLSXe6F6

MUMBAI: If the formula works do not mess with. That is the line that Star India is taking regarding programming strategies for this quarter. Sony Entertainment is planning a whole new line-up of shows come November; Zee TV has announced a programming strategy pivoted around new movie releases; but for Star Plus, the name of the game is reinvention.

According to Star Plus' programming head Tarun Katial, there is very little scope for attempting new formats or shows at the moment because across most time bands, whether it be prime time, afternoons or Sunday mornings, the lead Hindi entertainment channel had established a clear dominance.

One slot that Katial did not include in the list though is weekend programming. This is worth noting because according to the information issued by hit soap factory Balaji Telefilms, a big-budget one-hour weekend soap Kaalki is scheduled to be launched in November on the channel. On Kaalki, Katial says: "Discussions are in process but nothing has been finalised as yet." Brings to mind motormouth Shekhar Suman's talk show Simply Shekhar that India's answer to Jay Leno had initially announced would be airing on Star Plus. When it finally launched though, it was on Zee TV.

Katial says the main focus for Star is to rework the storylines of shows on air rather than introduce any new stuff at least till the year is out. The new year would see some new launches, among them the two most high-profile being an Amitabh Bachchan hosted show and the Indian version of the smash hit Pop Idol. Katial clarifies that still a final call has to be made as to whether to introduce a new series of KBC or launch a new format show for Bachchan.

As for the immediate plans that Star has on the programming front, Katial says the plotlines of some of the top shows will see a big shift in course, with the central protagonists being swapped around.

Gautami Shroff, the protagonist in Kehta Hai Dil

Among the shows that will see plotline tweaks are the hour-long weekly dramas Kehta Hai Dil (airing Tuesdays at 9 pm), which will see changes in November, and Sanjivani (Wednesdays 9 pm), set to see a seismic shift in the plot by mid-October.

Gurdeep Kohli, who plays Juhi in hospital series Sanjivani

What is exciting Katial the most though is the ratings battle currently on between entertainment television's Number 2 and 3 shows - the daily soaps (both from theBalaji stable) Kahaani Ghar Ghar Ki and Kasauti Zindagi Kay. Kasauti might even surge ahead of Kahaani is his reading, and this climb has been due to the strengthening of the storyline that Kasauti is witnessing, says he. Kahaani is also undergoing changes but nothing near as drastic as the 20-year leap that the ratings queen Kyunki Saas Bhi Kabhi Bahu Thi witnessed recently, he avers.

On the gameshow front meanwhile, the successful karaoke show hosted by Sonu Nigam, Kismey Kitnaa Hai Dam, begins a new season from 10 October. The show, which has been loosely modelled on Night Fever that airs on Channel 5 in the UK, is about to see a change in format for the fresh series. This time round the show has taken strands from Furore, a popular Spanish gameshow that offers "musical comedy mayhem."

Queried as to what Star was serving up on the movies front, Katial says the next new release that will air on the channel is the Bobby Deol, Akshay Kumar starrer Ajnabee. Asked as to how Star hoped to counter Zee's reported plans to mop up the rights to all new movies, Katial is quite emphatic. "We're not going to get into that game. That's being reactive. We will continue to buy films the way we've been doing so far."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Republic_TV-CAF_India.jpg?itok=4m-WJW5E
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/ipl.jpg?itok=jxhUTa_K
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/hichki.jpg?itok=YnbGpJnc
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/raid.jpg?itok=P0Yt38Li
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/travelxp.jpg?itok=fZ5WlyF7
Travelxp explores Nagaland this month; Strictly Street, Krazee Foodie return for second seasons

Travelxp, the world’s leading travel channel, continues to excite its viewers with its popular show ‘Xplore Nagaland’ and new seasons of ‘Strictly Street’ and ‘Krazee Foodie’ as it continues to bring an experience of new places, diverse cultures and exotic cuisine straight to viewers’ living rooms...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/bbc.jpg?itok=bcNVAmGo
BBC StoryWorks expands into India

BBC StoryWorks, the global content marketing team within BBC Global News Ltd, has expanded into India with staff now based in the country for the first time as part of wider growth across the Asia Pacific region.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/firstpost.jpg?itok=eJfp--s7
Firstpost turns 7: a look back at the milestones

MUMBAI: Firstpost.com India’s leading digital news platform known for its path breaking content and remarkable journalism, celebrates 7 years in the industry. The platform was launched in 2011 by Network18 as an exclusive online news and views website and app accessible across platforms and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/star-sports.jpg?itok=CvBZ76Tv
Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

On the evening of 27 May, Star India wants to ensure you see nothing but IPL on your TV screens, no matter where you are or what language you speak. It has roped in Star Pravah and Asianet movies to add two new language feeds for better reach of the IPL 2018 in Marathi and Malayalam respectively.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories