Prasar Bharati to expand employee base

NEW DELHI: Prasar Bharati Corporation (PBC) wants to add more flab to its 40,000 plus employee base.

Reason: there are not enough programming and technical staff to man predominantly Doordarshans expansion which has been unleashed to cover 100 per cent of the population.

"The Corporation has made its intent known that it wants to go in for fresh recruitment in certain areas," a senior official of the information and broadcasting ministry told

Though Prasar Bharati, overseeing the working of pubcasters All India Radio and DD, is an autonomous body, on certain issues like fresh recruitment of personnel, it has to go back to the ministry to seek permission.

The ministry official pointed out that some presentations on opening up the avenues for more recruitment has been made by PBC and the issue "is being studied at the moment."

"We understand that the Corporation has more than 40,000 employees on its payrolls and still it wants to recruit people. But there may be a some rationale as a major part of the employee base is dominated by engineering staff , while some other areas like programming, PBC says, dont have adequate staffers," the I&B ministry official added.

However, the ministry official added that the general attitude pervading amongst the staffers of the Prasar Bharati has to change to meet the challenges of a changing scenario where private broadcasters are making rapid strides.

"We understand that most employees of Prasar Bharati still act and function as government employees, while an autonomous body, specially a corporation like Prasar Bharati, ought to be more vigilant and efficient professionally," the ministry official admitted, hinting that even while retaining its pubcasters image both AIR and DD have to change to take on competition.

Critics are of the opinion that despite being an autonomous body most of the PBC employees still live in a time warp and behave as if they are government employees where `chalta hai (casual) attitude rules supreme.

It is another thing that a section in the Prasar Bharati feels that despite the Prasar Bharati Act 1990 being given effect on September 15, 1997, the Corporation has not been able to yet cut its umbilical cord from the government because of the indirect influence of the I&B ministry on the Corporation.

Doordarshan originates about 1300 hours of programmes every week on its various channels through 40 programme production centres all over India and in recent times there is a push to increase in in-house quality programming.

DD also has 800-odd transmitters and a multitude of satellite transponders and has both terrestrial as well as satellite transmission facilities with its signals reaching about 86 percent of India's population.

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories