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In Getting Creative: Formats Specialists Bring New Twists To
Tale an international panel of formats specialists will show
how "genre-mixing" is changing the business and how format providers
are sprucing up well-worn game show, reality and infotainment concepts
and introducing strong elements of variety, comedy and drama into
their newest shows. Citing the latest and most innovative examples,
speakers will also examine how the creative process is influenced
by the need to generate cross-platform revenues and bolster channel
"brand".
Following a similar pitching session held at last MIP TV, Star
Turn: What Are Tomorrow's Format Hits?, will give five producers
the chance to demonstrate why they think their formats are destined
for international acclaim. The formats, which have been selected
by NOTA, have been broadcast to excellent ratings in their home
countries, but have not yet been sold abroad.
Selected formats include:
- game show Heaven Or Hell, presented by Uri Shinar, president
& CEO and Illi Edry, head of marketing and business developing,
Keshet Formats (Israel);
- Lance In Space, a spatial reality soap (David Krieff,
president & CEO and Mike Nedjar, V-P, Destiny Productions / Celebrity
Mission, USA);
- Liar, a game show (Harry Thompson, senior comedy producer,
Talkback Entertainment, UK);
- The New Retreat, a spiritual reality series (Patty Geneste,
managing director, Absolutely Independent, and Kirsten van Nieuwenhuijzen,
creative director, Intellygents, both companies are from the Netherlands);
- and reality show Vis Ma Vie (Patrick Ballarin, director
and partner, Réservoir Prod, France).
The pitching session is organised with the support of NOTA (NOTA
is developed by IMCA, Eurodata TV and Mediametrie). Formats Day
partners include: IMCA (International Media Consultants Associes)
and TvFormats (UK) (Formats marketing company, www.tvformats.com).
Meanwhile, among the many programme shoppers attending Mipcom
this autumn are two major Chinese companies, a new indigenous free-to-air
channel from New Zealand and a large delegation of Indonesian executives.
Mipcom, the international film and programme market for TV, video,
cable & satellite is, with MIPTV, the leading international television
programme market. Last year it featured 9,943 executives, 2,783
companies including 1,228 exhibiting companies.
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