Television

Spending on online content to sky rocket: IDC research

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/20/indiantelevision_1.jpg?itok=CNRbFNLc

MUMBAI: Did someone say dotcoms are dead? A recent survey by tech researcher IDC reveals that that spending for online content worldwide will total over $ 50 billion in 2002.

The IDC report has another interesting projection - that by 2006 worldwide spending for online content will rise by over $108 billion.

The research findings confirm that the market for online content is being driven by businesses and consumers that are increasingly willing to pay for reliable sources of timely, accurate and complete information. It is also believed that as the market matures, buying patterns, purchasing behavior and the means of delivery, will continue to evolve.

Another research finding by Jupiter, a division of Jupitermedia Corp, reveals that online advertising supplemented by classified ads and increased spending by the traditional advertisers,will make a quantum leap from $ 5.6 billion this year to $ 6.2 billion in 2003.

An excellent example of this is the popular online search engine Google, which apart from delivering information has helped clients sell obscure products like bird diapers and leashes to name just a few. The study further states that some industries are better positioned to take advantage of the Internet, especially in the case of those products where the customer needs to do some research before making a purchase.

"The Internet will transform advertising because of its tracking ability, not its beauty," Google Inc chief executive Eric Scmidt is quoted as saying in a report on net ads by The Wall Street Journal Online.

Google, which began running text advertisements earlier this year, doesn't run banner ads or multimedia spots anymore. Commenting on Google's strategy, the report gives an example of a user, say one looking for information on baseball gets links to Major League Baseball and the Hall of Fame, as well as a text ad hawking Barry Bonds baseball cards, thus enabling the website to translate to advertisers.

The research further reveals that the percentage of US households with online access is expected to grow to about 78 per cent by 2007 from the current 67 per cent, thus putting it at par with the number of homes with cable or satellite TV. This clearly indicates the tremendous scope for an ever increasing demand for online advertising.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' movies starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy – ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/pkl.jpg?itok=QRMl_i1P
Sports: Star India channels pocket four out of top five slots

One would easily spot Star India taking over four of the top five positions in BARC India's week 37 sports ratings data, doubling its tally as compared to week 36. Last week, Sony had conquered three slots out of the top five list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Kisan_channel1.jpg?itok=nz2R35_l
Nine Doordarshan 'kendras' fail to utilise budget for Kisan channel

NEW DELHI: Nine Doordarshan 'kendras' (centres) including four in the northeast failed to utilise budgetary allocation for Kisan channel programmes in the first quarter of 2017-18. On the other hand, the Central Production Centre in Delhi exceeded using its allocated budget.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories