Infrastructure shortfall in way of DD News revival

NEW DELHI: The infrastructure at Prasar Bharati's disposal is not adequate enough to start a Doordarshan news channel at the moment, a senior official of the Corporation said. This despite the feeling in the Corporation that DD should have a dedicated news channel in its stable sometime or other.

"I would say that at present news infrastructure is not enough to (re)start a news channel," Prasar Bharati chief executive KS Sarma recently said during a party hosted in the Capital.

The question put to Sarma by was: Shouldn't a public broadcaster like DD have within its fold a 24-hour news channel?

However, during an interview given to few months back, Sarma had also pointed out that infrastructure of Prasar Bharati is not fully used.

When reminded of this Sarma added hastily that "infrastructure for news is not enough."

In a bid to attract talented professionals to make programmes for DD, Sarma also dangled the carrot of commissioning.

"At Prasar Bharati, we have about Rs 80 crore as programming budget for DD for this financial year, Sarma said while interacting with journalists and added, "I am finding it difficult to spend all the money by March 2003 (as enough good programmes have not been proposed)."

The issue of a news channel within DD fold is an issue which is debated whenever broadcasting and entertainment world personalities converge these days.

Recently during a board meeting of the Prasar Bharati, the board members dwelt on the importance of a news channel as part of a vision document which has been prepared for pubcaster DD which celebrated its 43rd birthday on 15 September.

"Though it was not exactly said in so many words that DD should revive its news channel, but one of the points discussed as part of the future of DD was the need and importance of having a news channel with Prasar Bharati (read Doordarshan)," a senior Prasar Bharati official, who had attended the board meeting, had then told

Prasar Bharati had closed down DD News, a satellite channel, in January this year after about 18 months of being on air. During this period the channel had failed to get adequate visibility owing to the reluctance of cable operators to put the channel on prime band ahead of the likes of Zee News, Star News, Aaj Tak and even CNBC India. A treatment which is meted out to DD Sports also (except when cricket matches are aired) despite a government diktat that at least three DD channels ought to be on prime band.

Latest Reads
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories