Mumbai, Delhi prefers action fare to sitcoms, drams

MUMBAI: The verdict is out!

The upmarket English speaking urban viewer prefers action oriented programming rather than sitcoms, travel shows or drama.

TAM data for 29 September - 5 October collated by Emediaplan, an online media planning system, for top 15 programmes on AXN, Star World and Zee English for cable and satellite households 4+ in Delhi and Mumbai have thrown up revealing figures.

In Delhi, AXN creamed the competition with 14 of the top 15 shows. Monster movie Godzilla which aired on 5 October at 9 pm topped the list with a TVR of 0.9, helped AXN garner a channel share of 5.29 and market viewership of 51.04. The channel's monopoly was broken with Zee English's daily sitcom Full House, entering the stakes at number 11.

The show which airs on Friday evening had a TVR of 0.2, helped Zee English grab a channel share of 2.47 and market viewership of 11.91. That viewers keenly tune in to AXN can be gauged from the fact that the two minute capsule Music Xpress too figures prominently in the list.

In Mumbai, AXN's Guinness World Records topped the chart with a TVR of 0.8, a channel share of 2.74 and market viewership of 97.08. It had 10 programmes on the list, including the reality themed programmes Fear Factor and The Amazing Race.

Star World which drew a blank in Delhi manages to find mention three times in Mumbai. The best performance came from The Things People Do at number three. It had a TVR of 0.68, a channel share of 2.34 and market viewership of 82.52. Futurama came in at number four and its two minute capsule Star Asia Travel was way behind at number 11. Surprisingly, there is no mention of critically acclaimed shows like The Practice or Ally McBeal.

Zee English's Full House fared slightly better in Mumbai at number seven. It had a TVR of 0.28, helped Zee English get a channel share of 1.88 and a market viewership of 33.98. Missing from the list however are the gangster series The Sopranos, the latest episodes of Friends.

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