Mumbai, Delhi prefers action fare to sitcoms, drams

MUMBAI: The verdict is out!

The upmarket English speaking urban viewer prefers action oriented programming rather than sitcoms, travel shows or drama.

TAM data for 29 September - 5 October collated by Emediaplan, an online media planning system, for top 15 programmes on AXN, Star World and Zee English for cable and satellite households 4+ in Delhi and Mumbai have thrown up revealing figures.

In Delhi, AXN creamed the competition with 14 of the top 15 shows. Monster movie Godzilla which aired on 5 October at 9 pm topped the list with a TVR of 0.9, helped AXN garner a channel share of 5.29 and market viewership of 51.04. The channel's monopoly was broken with Zee English's daily sitcom Full House, entering the stakes at number 11.

The show which airs on Friday evening had a TVR of 0.2, helped Zee English grab a channel share of 2.47 and market viewership of 11.91. That viewers keenly tune in to AXN can be gauged from the fact that the two minute capsule Music Xpress too figures prominently in the list.

In Mumbai, AXN's Guinness World Records topped the chart with a TVR of 0.8, a channel share of 2.74 and market viewership of 97.08. It had 10 programmes on the list, including the reality themed programmes Fear Factor and The Amazing Race.

Star World which drew a blank in Delhi manages to find mention three times in Mumbai. The best performance came from The Things People Do at number three. It had a TVR of 0.68, a channel share of 2.34 and market viewership of 82.52. Futurama came in at number four and its two minute capsule Star Asia Travel was way behind at number 11. Surprisingly, there is no mention of critically acclaimed shows like The Practice or Ally McBeal.

Zee English's Full House fared slightly better in Mumbai at number seven. It had a TVR of 0.28, helped Zee English get a channel share of 1.88 and a market viewership of 33.98. Missing from the list however are the gangster series The Sopranos, the latest episodes of Friends.

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories