Television

Semi final more ad-grossing than washed out Champions final

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MUMBAI: SET MAX may have a lot to grin about now that the Champions Trophy turned up a winner for it, but it is DD National which has a lot to crow about.

According to data supplied by media analysts Perfect Monitoring, it is Doordarshan which walked away with a channel share of 60.62 per cent.

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Pepsi, of course, walked away with the honour of having the largest number of advertisements on both channels through the duration of the matches that were played from 12 September and 30 September. Coke followed a poor second, with 3330 seconds on air as against Pepsi's 5165. Hero Honda however was a close third with 2970 seconds on air. Public service messages took the fourth slot on both channels, says Perfect Monitoring.

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What it lacked in rates, however, Doordarshan has made up in duration of the ads on air during the matches. During the England India tie on 25 September, the national broadcaster notched up an impressive 6945 seconds of ads, while SET Max was able to garner 4245 seconds of ads.

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While the India Zimbabwe tie on 14 September on DD National drew 6300 seconds, the same match drew only 3455 seconds.

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