Reader's Digest to make television software

LOS ANGELES: The Reader's Digest Association signed an agreement with the William Morris Agency to expand its brands into new entertainment distribution channels, including television, radio and motion pictures.

The alliance will capitalise on the publisher's assets to create original media programming, movies, cross-promotional marketing opportunities and new businesses. Reader's Digest publishes the world's most widely read magazine as well as books, music CDs and videos, and other magazines including Taste of Home.

William Morris Agency's job will not only be to capture the company's existing content and channel it through various entertainment platforms, but to also create new content and revenue-generating opportunities. Reader's Digest VP, development, Frank Lalli, said: "Everything that we produce will reflect our high standards and advance our mission to inform, entertain and inspire as many people as possible."

To begin expanding the global publisher's reach into the entertainment industry, the William Morris Agency will create and execute entertainment-based marketing and business initiatives in three key areas: original television and radio programming, cross-promotional marketing and new business ventures. Content that could serve as the basis for original television and radio programming will be identified. William Morris will create alliances with individual talent, including writers, directors and producers, who can work with Reader's Digest to create that programming. Additionally, the agency will develop new revenue-generating business opportunities between Reader's Digest and relevant media and entertainment properties. It will also create cross-marketing and promotional opportunities for various Readers' Digest properties.

In addition, Reader's Digest is developing franchises around how-to books on subjects ranging from health to computers, and this winter, it plans to launch a proprietary global multi-channel weight-control programme.

Latest Reads
U Sports aims to launch Indian e-sports federation

With an aim to make India a serious player globally, U Sports founder Ronnie Screwvala and its co-founder and CEO Supratik Sen are discussing with the Ministry of State, Youth Affairs and Sports India to form the official e-sports federation of the country.

Television TV Channels Sports
Dura Cement replaces Kingfisher as RCB’s associate sponsor

Kingfisher and Royal Challenger Bangalore (RCB) have parted ways after a successful 10-year sponsorship sprint at the Indian Premier League (IPL). The associate sponsor slot has nowbeen taken over by Dura cement replacing Kingfisher. As part of the deal, the Dura branding will appear on the back...

Television TV Channels Sports
‘This World: Colombia with Simon Reeve’ on BBC World News

Adventurer and journalist Simon Reeve heads to one of the most spectacular countries in the world - Colombia. For 50 years, Colombia has been in the grip of a brutal civil war that has killed more than 200,000 people and displaced seven million. But in late 2016, a peace deal was signed promising...

Television TV Channels News Broadcasting
The 90th Oscars exclusively on Star Movies and Star Movies Select HD on 5th March

Star Movies has been the official Home of the Oscars in India for 20 years. The Oscars® is famous for the red carpet walks, celebrities setting new style trends, recognizing the best performances and craftsmanship and creating iconic moments for the world to see. That’s not all, Oscars is also...

Television TV Channels English Entertainment
News18 India Chaupal comes to Mayanagri mumbai

As the debates and discussions continue after the highly anticipated Union Budget 2018, political fervor in the country is at an all-time high. In line with its commitment to raise right issues and lead discussions, News18 India, the disruptive Hindi news channel of Network18 is all to host the...

Television TV Channels News Broadcasting
Catch the 1st international Bangla Cinema Carnival, organized by SVF, on Star Jalsha this sunday evening

SVF, Eastern India’s largest movie production house recently organized an international Bengali cinema carnival in Bangkok with much fanfare. The star-studded, glitzy carnival, held in the Thailand capital, will air exclusively on Star Jalsha this coming Sunday (February 25), a must-watch for...

Television Production House Film Production
Emeli Sande to perform at Laureus World Sports Awards

World-renowned singer songwriter Emeli Sandé is set to wow the guests of next week’s Laureus World Sports Awards, the premier global sports awards honouring the highest achieving sportsmen and women across all sports each year.

Television TV Channels Sports
Scary times for horror shows

MUMBAI: Ssshhhh…koi hai is today the trademark dialogue of any horror-related conversation, thanks to the namesake show some years ago. In the early years of television in India, when the genres were just adapting, horror was a popular resort for producers (even films). The horror escapades of the...

Television TV Channels GECs
RIL to buy 5% in Eros; cos to set up $150 mn content fund

MUMBAI: Continuing its media march, which is also an indication of further disruptions in the Indian and global entertainment industry, the USD 51 billion Reliance Industries Ltd (RIL) is all set to acquire 5 per cent equity stake in NYSE-listed Eros International Plc (Eros) and jointly set up a $...

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories